{"id":3777,"date":"2008-03-19T19:58:20","date_gmt":"2008-03-19T19:58:20","guid":{"rendered":"https:\/\/ipmark.com\/los-altos-directivos-apuestan-por-las-rr-pp\/"},"modified":"2008-03-19T19:58:20","modified_gmt":"2008-03-19T19:58:20","slug":"los-altos-directivos-apuestan-por-las-rr-pp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=3777","title":{"rendered":"Los altos directivos apuestan por las RR.PP."},"content":{"rendered":"<p>El estudio ha sido realizado por la agencia de investigaci\u00f3n de mercados Brainjuice entre 150 altos directivos de Estados Unidos, Europa, Oriente Pr\u00f3ximo y \u00c1frica, predominando los altos cargos de marketing.<\/p>\n<p>El estudio, adem\u00e1s, revela que e 96% de las empresas reconoce la importancia de las RR.PP. Cerca de dos tercios reconocen que la Web 2.0 ha permitido que el proceso sea m\u00e1s visible para toda la organizaci\u00f3n. Una mayor\u00eda asevera que este aumento e visibiliadad ha sido positivo.<\/p>\n<p>Por otra parte, el 60% de los consultados cree que el auge del periodismo de consumo ha convetido a las relaciones p\u00fablicas en un negocio esencial y percibe que los medios tienen un impacto notable sobre los resultados y la satisfacci\u00f3n del consumidor.<\/p>\n<p>Jorge L\u00f3pez, general manager de Lewis PR en Espa\u00f1a, declar\u00f3: \u00abLas RR.PP. son un negocio que funciona 24 horas, los siete d\u00edas de la semana, y la empresas qe responden lo m\u00e1s r\u00e1pidamente posible o que adoptan una actitud abierta ser\u00e1n percibidas de forma m\u00e1s favorable a largo plazo. Los nuevos medios han cambiado radicalmente las bases de las modernas relaciones p\u00fablicas de hoy. Las empresas que no comunican r\u00e1pida o personalmente con sus p\u00fablicos van a perder las oportunidades que ofrece la Web 2.0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estudio ha sido realizado por la agencia de investigaci\u00f3n de mercados Brainjuice entre 150 altos directivos de Estados Unidos,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los altos directivos apuestan por las RR.PP. - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=3777\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los altos directivos apuestan por las RR.PP. - 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