{"id":36634,"date":"2014-06-18T08:00:18","date_gmt":"2014-06-18T06:00:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=36634"},"modified":"2014-06-18T08:00:18","modified_gmt":"2014-06-18T06:00:18","slug":"iab-lanza-los-estandares-de-formatos-de-radio-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36634","title":{"rendered":"IAB lanza los Est\u00e1ndares de Formatos de Radio Online"},"content":{"rendered":"<p><b>IAB Spain, asociaci\u00f3n que representa al sector de la publicidad, el marketing y la comunicaci\u00f3n digital en Espa\u00f1a, presenta los \u201cEst\u00e1ndares de Formatos Publicitarios de Radio Online\u201d. Han sido elaborados por la Comisi\u00f3n de Radio Online, que se re\u00fane de manera peri\u00f3dica con el fin de impulsar el mercado publicitario de este medio.<\/b><\/p>\n<p>Uno de los objetivos de IAB es actualizar los est\u00e1ndares de formatos publicitarios adecu\u00e1ndose a las necesidades de la industria y facilitando el funcionamiento para el sector publicitario digital.  Los <a class=enlace style=font-size:100%; href= http:\/\/www.iabspain.net\/formatos\/>nuevos est\u00e1ndares<\/a> re\u00fanen los formatos m\u00e1s utilizados en radio online, y tienen como objetivo dinamizar la inversi\u00f3n y potenciar la radio online como medio publicitario digital.<\/p>\n<p>Ha sido elaborado por la Comisi\u00f3n de Radio Online que se re\u00fane de manera peri\u00f3dica con el fin de impulsar el mercado publicitario de la Radio Online. Para tal fin, se analiza la necesidad del mercado en cuanto a estandarizaci\u00f3n de formatos y se aprueban, en su caso, los est\u00e1ndares.<\/p>\n<p>La Comisi\u00f3n est\u00e1 formada por las empresas asociadas: AudioEmotion, comScore, Neuromedia, Spotify, Prisa Radio, On the Spot y Videoplaza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Spain, asociaci\u00f3n que representa al sector de la publicidad, el marketing y la comunicaci\u00f3n digital en Espa\u00f1a, presenta los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-36634","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB 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