{"id":36617,"date":"2014-06-18T14:33:36","date_gmt":"2014-06-18T12:33:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=36617"},"modified":"2014-06-18T14:33:36","modified_gmt":"2014-06-18T12:33:36","slug":"mobile-marketing-las-claves-del-exito","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36617","title":{"rendered":"Mobile marketing: las claves del \u00e9xito"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/MOBILEMARKETING.jpg\" alt=\"MOBILEMARKETING\" width=\"690\" height=\"377\" class=\"aligncenter size-full wp-image-36618\" \/><\/p>\n<p><b>La efectividad de las campa\u00f1as de marketing a trav\u00e9s del m\u00f3vil est\u00e1 demostrada. Hay datos que apuntan que el 90% de los mensajes promocionales que se reciben en estos dispositivos son abiertos frente al 10% de los mails. Sin embargo, para crear y planificar una campa\u00f1a de mobile marketing realmente efectiva hay que tener en cuenta unas claves b\u00e1sicas.<\/b><\/p>\n<p>El mobile marketing ha evolucionado mucho en los \u00faltimos a\u00f1os. El medio permite crear acciones publicitarias atractivas, despertar el inter\u00e9s de los clientes y fidelizarlos. Pero, seg\u00fan expertos como Xopik, empresa especializada en el desarrollo y comercializaci\u00f3n de soluciones business mobile marketing, hay que ajustarse a cinco claves:<\/p>\n<p><b>Personalizaci\u00f3n<\/b><\/p>\n<p>A la hora de dise\u00f1ar una campa\u00f1a a trav\u00e9s del m\u00f3vil uno de los factores que hay que tener en cuenta en primer lugar es la personalizaci\u00f3n del mensaje. \u201cLos mensajes, del tipo: \u201cSr.\/Sra. \u2026. Por ser un cliente especial\u2026\u201d o \u201c\u2026 solo para usted\u2026\u201d no resultan cre\u00edbles. <\/p>\n<p><b>Brevedad<\/b><\/p>\n<p>Es primordial en el \u00e1mbito del marketing, y especialmente en el mobile marketing. Hay que tener en cuenta las dimensiones de lo que el receptor va a ver. Por eso, en este sentido, a la hora de plantear el mensaje es crucial redactar un mensaje claro y corto. Lo ideal es no superar los 160 caracteres. <\/p>\n<p><b>Centrar el mensaje<\/b><\/p>\n<p>Las empresas pueden tener muchos productos o servicios que ofrecer. Pero hay que priorizar para que el usuario tenga claro que es lo que se le est\u00e1 comunicando y evitar confusiones. <\/p>\n<p><b>Provocaci\u00f3n<\/b><\/p>\n<p>Es una de las principales claves del marketing. Muy pocas personas est\u00e1n esperando el mensaje de una marca. <\/p>\n<p><b>Imagen atractiva<\/b><\/p>\n<p>La gr\u00e1fica y las im\u00e1genes deben ser atractivas. Igual que se cuida el escaparate de la tienda, se debe pensar que una campa\u00f1a tambi\u00e9n lo es. La tecnolog\u00eda permite abaratar y automatizar la confecci\u00f3n de las mismas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La efectividad de las campa\u00f1as de marketing a trav\u00e9s del m\u00f3vil est\u00e1 demostrada. Hay datos que apuntan que el 90%<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-36617","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile marketing: las claves del \u00e9xito - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=36617\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing: las claves del \u00e9xito - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La efectividad de las campa\u00f1as de marketing a trav\u00e9s del m\u00f3vil est\u00e1 demostrada. Hay datos que apuntan que el 90%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=36617\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-18T12:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/MOBILEMARKETING.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36617#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36617\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Mobile marketing: las claves del \u00e9xito\",\"datePublished\":\"2014-06-18T12:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36617\"},\"wordCount\":331,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36617#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/MOBILEMARKETING.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36617\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=36617\",\"name\":\"Mobile marketing: las claves del \u00e9xito - 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