{"id":36567,"date":"2014-06-17T17:06:01","date_gmt":"2014-06-17T15:06:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=36567"},"modified":"2014-06-17T17:06:01","modified_gmt":"2014-06-17T15:06:01","slug":"espana-obtiene-seis-bronces-en-direct-lions","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36567","title":{"rendered":"Espa\u00f1a obtiene seis bronces en Direct Lions"},"content":{"rendered":"<p><figure id=\"attachment_36568\" aria-describedby=\"caption-attachment-36568\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/AbortionTravel_Cannes.jpg\" alt=\"&quot;Abortion travel&quot; es la campa\u00f1a espa\u00f1ola m\u00e1s votada en Cannes hasta el momento.\" width=\"690\" height=\"388\" class=\"size-full wp-image-36568\" \/><figcaption id=\"caption-attachment-36568\" class=\"wp-caption-text\">\u00abAbortion travel\u00bb es la campa\u00f1a espa\u00f1ola m\u00e1s votada en Cannes hasta el momento.<\/figcaption><\/figure><br \/>\nEspa\u00f1a ha recibido seis leones de bronce en la secci\u00f3n de Direct Lions, una de las primeras que ya ha comenzado a repartir galardones en esta nueva edici\u00f3n de Cannes Lions que acaba de arrancar. El Grand Prix se lo ha llevado Ogilvy One London por \u201cMagic of flying\u201d para British Airways. <\/p>\n<p>Tres de los seis bronces espa\u00f1oles en Direct Lions han sido para la campa\u00f1a promocional Pay per Laugh, de The Cyranos McCann para Teatre Neu. Por su parte, <a class=\"enlace\" style=\"font-size:100%;\" href=\"http:\/\/www.abortiontravel.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.abortiontravel.org<\/a><Abortion travel<\/a>, de DDB para CELEM (Coordinadora Espa\u00f1ola para el Lobby Europeo de Mujeres) ha obtenido otros dos bronces. <i>Memory edition<\/i>, de Sra. Rushmore para la Fundaci\u00f3n Reina Sof\u00eda, ha sumado el sexto bronce al palmar\u00e9s espa\u00f1ol.<\/p>\n<p>En las categor\u00eda de PR y Promo&#038; Activation, Espa\u00f1a ha obtenido otros cuatro premios. En la primera, una plata y un bronce han ido a parar tambi\u00e9n a <i>Abortion travel<\/i>, recogidos por DDB y la agencia de relaciones p\u00fablicas QMS. Estados Unidos, con <i>The scarecrow<\/i>, de Creative Artist Agency para Chiplote Mexican Grill, consigui\u00f3 el GP en PR. <\/p>\n<p><i>Pay per laugh<\/i>, de The Cyranos McCann para Teatre Neu, ha sido una de las piezas galardonadas con un bronce en Promo&#038;Activation, adem\u00e1s de <i>La mujer que no pod\u00eda ver pel\u00edculas<\/i>, de FCB para Canal +, el segundo bronce espa\u00f1ol en la categor\u00eda. Adam &#038; Eve BBD London se ha alzado con el GP de la categor\u00eda gracias a su trabajo <i>Sorry I spent i ton myself<\/i>.<\/p>\n<p>En Creative Effectivennes, categor\u00eda en la que Espa\u00f1a no ha recibido ning\u00fan premio, el Grand Prix ha reca\u00eddo en los australianos McCann Melbourne por <i>Guilt trips<\/i>, para V\/Line. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a ha recibido seis leones de bronce en la secci\u00f3n de Direct Lions, una de las primeras que ya ha<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-36567","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=36567\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Espa\u00f1a ha recibido seis leones de bronce en la secci\u00f3n de Direct Lions, una de las primeras que ya ha\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=36567\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-17T15:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/AbortionTravel_Cannes.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Espa\u00f1a obtiene seis bronces en Direct Lions\",\"datePublished\":\"2014-06-17T15:06:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567\"},\"wordCount\":119,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/AbortionTravel_Cannes.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=36567\",\"name\":\"Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/AbortionTravel_Cannes.jpg\",\"datePublished\":\"2014-06-17T15:06:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=36567\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=36567#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Espa\u00f1a obtiene seis bronces en Direct Lions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=36567","og_locale":"es_ES","og_type":"article","og_title":"Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Espa\u00f1a ha recibido seis leones de bronce en la secci\u00f3n de Direct Lions, una de las primeras que ya ha","og_url":"https:\/\/ipmark.com\/?p=36567","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2014-06-17T15:06:01+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/AbortionTravel_Cannes.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=36567#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=36567"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Espa\u00f1a obtiene seis bronces en Direct Lions","datePublished":"2014-06-17T15:06:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=36567"},"wordCount":119,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=36567#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/AbortionTravel_Cannes.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=36567","url":"https:\/\/ipmark.com\/?p=36567","name":"Espa\u00f1a obtiene seis bronces en Direct Lions - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=36567#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=36567#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/AbortionTravel_Cannes.jpg","datePublished":"2014-06-17T15:06:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=36567#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=36567"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=36567#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=36567#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Espa\u00f1a obtiene seis bronces en Direct Lions"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/36567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36567"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/36567\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}