{"id":36449,"date":"2014-05-30T11:21:13","date_gmt":"2014-05-30T11:21:13","guid":{"rendered":"https:\/\/ipmark.com\/greenpeace-celebra-sus-30-aos-en-espaa\/"},"modified":"2014-05-30T11:21:13","modified_gmt":"2014-05-30T11:21:13","slug":"greenpeace-celebra-sus-30-aos-en-espaa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36449","title":{"rendered":"Greenpeace celebra sus 30 a\u00f1os en Espa\u00f1a"},"content":{"rendered":"<p>Kitchen ha creado un nuevo logotipo conmemorativo para la ONG, que se caracteriza por ser \u201cvisual, r\u00e1pido de identificar y resumir la filosof\u00eda de Greenpeace\u201d, seg\u00fan explica la agencia. Los colores elegidos para el logotipo son el verde caracter\u00edstico de la ONG y el azul que evoca el color del mar.<\/p>\n<p>Yeray Cerpa, director creativo de Kitchen, explica el concepto creativo de este cambio temporal de imagen: \u201cQuer\u00edamos una imagen sencilla pero a la vez descriptiva. Si piensas en Greenpeace, lo primero que viene a la mente es su lucha por el cuidado del planeta, as\u00ed que transformamos el n\u00famero cero en una bola del mundo.\u201d<\/p>\n<p>El cambio del logotipo viene acompa\u00f1ado por una campa\u00f1a de publicidad gr\u00e1fica que utiliza la pi\u00f1ata como motivo. El director creativo de Kitchen explica por qu\u00e9 se ha escogido: \u201cLa pi\u00f1ata con forma de petrolera es un poderoso elemento visual, ya que nos trae a la mente las divertidas fiestas infantiles de cumplea\u00f1os y el golpe que se les da para romperlas y conseguir as\u00ed los caramelos. Representa de una forma festiva la lucha continua de la ONG por un mundo mejor, m\u00e1s verde\u201d.<\/p>\n<p>La campa\u00f1a se est\u00e1 difundiendo en webs y redes sociales con publicidad display y en prensa tradicional.<\/p>\n<p>El equipo de Kitchen que ha participado en esta campa\u00f1a estaba compuesto, en el \u00e1rea creativa, por Jos\u00e9 Carnero, I\u00f1aki Bendito, Yeray Cerpa, Rafa Gil y Rafa Fortis; y en la gesti\u00f3n de la cuenta, por Alejandro Lavezzolo, Sergio Vicente e Irene Moreno. Laura P\u00e9rez, de Greenpeace, ha sido la encargada del contacto con la agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kitchen ha creado un nuevo logotipo conmemorativo para la ONG, que se caracteriza por ser \u201cvisual, r\u00e1pido de identificar y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-36449","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greenpeace celebra sus 30 a\u00f1os en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=36449\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenpeace celebra sus 30 a\u00f1os en Espa\u00f1a - 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