v\u00eddeo especial de aniversario<\/a>, dirigido por la ilustradora y artista multimedia Lyona.<\/p>\nEsta acci\u00f3n global de RRPP se ha aprovechado tambi\u00e9n para innovar la forma de enviar informaci\u00f3n de prensa para los lanzamientos habituales de Anne M\u00f6ller, sustituyendo el dossier impreso por una newsletter con toda la informaci\u00f3n de producto en formato digital. De esta manera, las periodistas pueden acceder de forma r\u00e1pida y sencilla a un espacio virtual, una \u201csala de prensa\u201d, donde se alojan las im\u00e1genes e informaci\u00f3n \u00fatil para la creaci\u00f3n de noticias.<\/p>\n
Durante el resto del a\u00f1o, se mantendr\u00e1n contactos constantes con la prensa, tanto para la presentaci\u00f3n de lanzamientos y novedades de la marca, como a trav\u00e9s de regalos especiales vinculados siempre a la celebraci\u00f3n del aniversario.<\/p>\n
Compact FMRG es responsable de la comunicaci\u00f3n de Anne M\u00f6ller desde 2004. Para la marcha ha creado campa\u00f1as como las del lanzamiento de de ADN Gold\u00e2ge Elev\u00e9 y Sensitive Hydraderm, protagonizadas por la presentadora Ana Garc\u00eda-Si\u00f1eriz.<\/p>\n","protected":false},"excerpt":{"rendered":"
La estrategia de celebraci\u00f3n del 20\u00ba aniversario de Anne M\u00f6ller en Espa\u00f1a y Portugal incluye una serie de contactos peri\u00f3dicos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-36446","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"\n
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