{"id":36266,"date":"2014-06-16T16:30:41","date_gmt":"2014-06-16T14:30:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=36266"},"modified":"2014-06-16T16:30:41","modified_gmt":"2014-06-16T14:30:41","slug":"trnd-iberica-acuerda-auditar-sus-campanas-de-marketing-colaborativo-y-wom-con-ojdinteractiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36266","title":{"rendered":"Trnd Ib\u00e9rica acuerda auditar sus campa\u00f1as de marketing colaborativo y WOM con OJDinteractiva"},"content":{"rendered":"<p>Durante el \u00faltimo a\u00f1o la auditor\u00eda de campa\u00f1as de marketing colaborativo y Word-of-Mouth llevada a cabo por OJDinteractiva \u2013tras el acuerdo con trnd Ib\u00e9rica\u2013 se ha consolidado con la certificaci\u00f3n de 16 campa\u00f1as con anunciantes de gran consumo como Royal Canin, Mars, Argal, Philips, L\u2019Or\u00e9al, Ebro Foods e Yves Rocher.<\/p>\n<p>Estas campa\u00f1as certificadas aportan la transparencia necesaria para conocer el valor del marketing colaborativo que trnd ofrece a sus clientes a partir de la auditor\u00eda digital de medici\u00f3n online: visitas, p\u00e1ginas vistas y p\u00e1ginas vistas por visita.<\/p>\n<p>En 2014, ambas entidades est\u00e1n de enhorabuena, ya que se celebran el 50 aniversario de OJD y los primeros 5 a\u00f1os de existencia de trnd en Espa\u00f1a.<\/p>\n<p>OJDinteractiva es la divisi\u00f3n de servicios para los medios digitales de Informaci\u00f3n y Control de Publicaciones, S.A., empresa que realiza el control de la difusi\u00f3n de m\u00e1s de 600 publicaciones peri\u00f3dicas y del tr\u00e1fico web que registran m\u00e1s de 220 sitios web. Informaci\u00f3n y Control de Publicaciones es una empresa fundada en 1964 por anunciantes, agencias y medios para ofrecer al mercado informaci\u00f3n fiable sobre los datos de tirada y difusi\u00f3n de los medios impresos. En 1997 inici\u00f3 los servicios de OJDinteractiva para certificar el tr\u00e1fico web.<\/p>\n<p>Trnd est\u00e1 especializada publicidad boca a boca y marketing colaborativo en Europa y Am\u00e9rica del Sur. Nacida en Alemania en 2005, trnd ib\u00e9rica abre su sede en Espa\u00f1a en 2009 y empieza una sucesi\u00f3n de desembarcos en Europa y Am\u00e9rica del Sur. Desde su creaci\u00f3n en 2005, trnd ha llevado a cabo m\u00e1s de 650 campa\u00f1as en 14 pa\u00edses para clientes como P&#038;G, Henkel, Wrigley \/ Mars, Ferrero, Sara Lee, Danone, Coca-Cola, L\u2019Or\u00e9al, Johnson&#038;Johnson, Grupo Mahou-San Miguel o Unilever. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el \u00faltimo a\u00f1o la auditor\u00eda de campa\u00f1as de marketing colaborativo y Word-of-Mouth llevada a cabo por OJDinteractiva \u2013tras el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-36266","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trnd Ib\u00e9rica acuerda auditar sus campa\u00f1as de marketing colaborativo y WOM con OJDinteractiva - 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