{"id":36244,"date":"2014-06-16T16:08:32","date_gmt":"2014-06-16T14:08:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=36244"},"modified":"2014-06-16T16:08:32","modified_gmt":"2014-06-16T14:08:32","slug":"el-mundial-de-futbol-inyectara-1-500-millones-de-dolares-en-inversion-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=36244","title":{"rendered":"El Mundial de F\u00fatbol inyectar\u00e1 1.500 millones de d\u00f3lares en inversi\u00f3n publicitaria"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/brasil-2014-logo-3629.jpg\"><img decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2014\/06\/brasil-2014-logo-3629.jpg\" alt=\"brasil-2014-logo-3629\" width=\"680\" height=\"393\" class=\"aligncenter size-full wp-image-36245\" \/><\/a><br \/>\nEl crecimiento en inversi\u00f3n publicitaria global de este a\u00f1o se ver\u00e1 impulsada en gran medida por el Mundial de F\u00fatbol. ZenithOptimedia calcula que este acontecimiento aportar\u00e1 al mercado publicitario 1.500 millones de d\u00f3lares adicionales. <\/p>\n<p>Gracias a la celebraci\u00f3n del Mundial de F\u00fatbol de Brasil, la inversi\u00f3n publicitaria mundial crecer\u00e1 un 5,4% en el 2014, frente al 3,9% del 2013. Esta tendencia al alza se confirmar\u00e1 en los dos pr\u00f3ximos a\u00f1os, en los que la inversi\u00f3n en publicidad crecer\u00e1 un 5,7% en el 2015 y un 6,1% en el 2016, seg\u00fan las \u00faltimas previsiones de inversi\u00f3n publicitaria de ZenithOptimedia.<\/p>\n<p>Los medios que m\u00e1s se van a beneficiar son, seg\u00fan ZenithOptimedia, la televisi\u00f3n e Internet: \u201cCreemos que ser\u00e1 la televisi\u00f3n el medio que m\u00e1s se beneficie pero los anunciantes del Mundial invertir\u00e1n parte de sus presupuestos en Internet. La actividad en medios sociales se prev\u00e9 m\u00e1s alta que en ning\u00fan evento deportivo anterior\u201d.<\/p>\n<p>Por regiones, el Mundial tendr\u00e1 un efecto beneficioso mayor en Latinoam\u00e9rica, d\u00f3nde los partidos de f\u00fatbol est\u00e1n programados pensando en los telespectadores de esta parte del continente americano. Seg\u00fan ZenithOptimedia, el Mundial a\u00f1adir\u00e1 500 millones de d\u00f3lares adicionales a la inversi\u00f3n publicitaria latinoamericana del 2014.<\/p>\n<p>Tambi\u00e9n en Am\u00e9rica del Norte, y a pesar del menor inter\u00e9s que despierta el f\u00fatbol, el evento a\u00f1adir\u00e1 300 millones extra a la regi\u00f3n en cuanto a inversi\u00f3n publicitaria se refiere. En Europa Occidental, d\u00f3nde las diferencias horarias no son problem\u00e1ticas, se a\u00f1adir\u00e1n otros 300 millones. En Asia, sin embargo, la diferencia horaria har\u00e1 que la inversi\u00f3n adicional en esta sea ligeramente inferior, 250 millones. El resto de la estimaci\u00f3n de inversi\u00f3n adicional, 150 millones, se producir\u00e1 en Europa del Este y Central, Oriente Medio, Norte de \u00c1frica y resto del mundo.<\/p>\n<p>La informaci\u00f3n sobre las previsiones de ZenithOptimedia se puede ampliar en <a class=\"enlace\" style=\"font-size:100%;\" href=\"https:\/\/ipmark.com\/pdf\/Previsiones_Junio_2014_Zenith.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">www.ipmark.com\/pdf\/Previsiones_Junio_2014_Zenith.pdf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El crecimiento en inversi\u00f3n publicitaria global de este a\u00f1o se ver\u00e1 impulsada en gran medida por el Mundial de F\u00fatbol.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-36244","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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