{"id":35867,"date":"2014-04-29T10:25:39","date_gmt":"2014-04-29T10:25:39","guid":{"rendered":"https:\/\/ipmark.com\/earned-media-y-pruebas-de-producto-aumentan-la-intencin-de-compra-de-los-consumidores\/"},"modified":"2014-04-29T10:25:39","modified_gmt":"2014-04-29T10:25:39","slug":"earned-media-y-pruebas-de-producto-aumentan-la-intencin-de-compra-de-los-consumidores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35867","title":{"rendered":"Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores"},"content":{"rendered":"<p>De acuerdo con el estudio, las generaci\u00f3n de noticias y las pruebas de producto de una marca tienen los siguientes efectos: <\/p>\n<ul>\n<li>Un aumento de 433% en el recuerdo espont\u00e1neo de la marca <\/li>\n<li>Un 24% de aumento en la preferencia de marca<\/li>\n<li>Un 38% de aumento en la intenci\u00f3n de compra<\/li>\n<\/ul>\n<p>Estos datos han sido extrapolados por Outbrain a otros mercados, desde la electr\u00f3nica al entretenimiento con los mismos resultados. Los art\u00edculos publicados o <i>earned media<\/i> son un instrumento vital para cualquier estrategia de marketing de contenido. Las opiniones de terceros son una manera sutil y eficiente de llegar a la audiencia. Aumentando y extendiendo la exposici\u00f3n de las noticias se ayuda y aceleran los esfuerzos para mantener o mejorar la imagen de marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con el estudio, las generaci\u00f3n de noticias y las pruebas de producto de una marca tienen los siguientes<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-35867","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=35867\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"De acuerdo con el estudio, las generaci\u00f3n de noticias y las pruebas de producto de una marca tienen los siguientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=35867\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-29T10:25:39+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=35867#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=35867\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores\",\"datePublished\":\"2014-04-29T10:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=35867\"},\"wordCount\":141,\"commentCount\":0,\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=35867\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=35867\",\"name\":\"Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores - 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