{"id":35853,"date":"2014-04-28T09:43:47","date_gmt":"2014-04-28T09:43:47","guid":{"rendered":"https:\/\/ipmark.com\/el-inconformismo-de-dylan-e-ing-direct-espaa\/"},"modified":"2014-04-28T09:43:47","modified_gmt":"2014-04-28T09:43:47","slug":"el-inconformismo-de-dylan-e-ing-direct-espaa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35853","title":{"rendered":"El inconformismo de Dylan e ING Direct Espa\u00f1a"},"content":{"rendered":"<p>El anuncio emplea una secuencia que forma parte del documental de Martin Scorsese \u2018No direction home\u2019 en la que se ve a Dylan de joven frente a una tienda de mascotas, haciendo juegos de palabras con los mensajes de un cartel.<\/p>\n<p>No es la primera vez que Dylan hace publicidad, pero s\u00ed la primera que se usan estas im\u00e1genes en una campa\u00f1a comercial. Fuentes de la entidad han declarado a IPMARK al respecto de la utilizaci\u00f3n de la secuencia y de la elecci\u00f3n de Dylan como protagonista de la campa\u00f1a: \u201cLa secuencia de Bob Dylan de nuestro spot representa la filosof\u00eda de ING Direct de replantearnos las cosas para evolucionar. Elegimos a Dylan porque es un personaje que supuso una revoluci\u00f3n, que encarna la imagen de alguien que no se conforma y reta constantemente el statu quo. Esto concuerda con nuestra filosof\u00eda de pensar c\u00f3mo podemos mejorar tanto los servicios para nuestros clientes, como nuestra aportaci\u00f3n a la sociedad espa\u00f1ola\u201d. El anuncio se cierra con canci\u00f3n \u2018Like a rolling stone\u2019.<\/p>\n<p>La campa\u00f1a se estren\u00f3 el pasado 16 de abril en Internet, y un d\u00eda despu\u00e9s comenz\u00f3 a emitirse en televisi\u00f3n. Adem\u00e1s de en estos medios, tambi\u00e9n se est\u00e1 difundiendo en medios gr\u00e1ficos y radio.<\/p>\n<p>La agencia creativa autora de la campa\u00f1a es Sra. Rushmore, y la agencia de medios encargada de la planificaci\u00f3n y compra Ymedia.<\/p>\n<p>La campa\u00f1a se ha aprovechado, adem\u00e1s, para introducir el nuevo lema \u201cPeople in Progress\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El anuncio emplea una secuencia que forma parte del documental de Martin Scorsese \u2018No direction home\u2019 en la que se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-35853","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El inconformismo de Dylan e ING Direct Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=35853\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El inconformismo de Dylan e ING Direct Espa\u00f1a - 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