{"id":35839,"date":"2014-04-23T09:19:44","date_gmt":"2014-04-23T09:19:44","guid":{"rendered":"https:\/\/ipmark.com\/nace-el-centro-de-documentacin-publicitaria\/"},"modified":"2014-04-23T09:19:44","modified_gmt":"2014-04-23T09:19:44","slug":"nace-el-centro-de-documentacin-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35839","title":{"rendered":"Nace el Centro de Documentaci\u00f3n Publicitaria"},"content":{"rendered":"<p>Esta iniciativa impulsada desde hace a\u00f1os por el portal <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.lahistoriadelapublicidad.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.lahistoriadelapublicidad.com<\/a> ha contado con el patrocinio de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes y de agencias y empresas como DDB, McCann Erickson, Ricardo P\u00e9rez Asociados, El Laboratorio, Publicis, Ogilvy &amp; Mather, SCPF, Grey, BBDO, Lotusse y El Tipo de la Imprenta.<\/p>\n<p>El Centro de Documentaci\u00f3n Publicitaria, que abrir\u00e1 sus puertas en Palma de Mallorca el pr\u00f3ximo 1 de mayo, es el \u00fanico que existe en Europa junto a otro situado en Londres, cuyo presidente es el publicitario John Hegarty.<\/p>\n<p>Los fondos del Centro de Documentaci\u00f3n Publicitaria cuentan con: <\/p>\n<p>\u2022 Cerca de 1.200 libros de publicidad procedentes de todo el mundo, el m\u00e1s antiguo de la d\u00e9cada de 1860. La gran mayor\u00eda de estos ejemplares sonanteriores a 1970. En breve, el n\u00famero de libros pr\u00e1cticamente se duplicar\u00e1 gracias a las donaciones que en breve se van a recibir.<\/p>\n<p>\u2022 M\u00e1s de 3.000 ejemplares de revistas de publicidad pertenecientes a la gran mayor\u00eda de las cabeceras que han existido a lo largo de la historia de la profesi\u00f3n, la m\u00e1s antigua de 1870.<\/p>\n<p>\u2022 Cerca de 3.000 documentos originales -cartas, postales, facturas\u2026- pertenecientes a las primeras agencias de publicidad que existieron en el mundo as\u00ed como anunciantes, asociaciones publicitarias, etc. El documento m\u00e1s antiguo es de finales del siglo XVIII.<\/p>\n<p>\u2022 Cientos de miles de anuncios publicados en revistas espa\u00f1olas desde finales del siglo XIX hasta el a\u00f1o 2010 y un archivo compuesto por miles de anuncios de TV y cu\u00f1as de radio antiguas. <\/p>\n<p><b>Donaciones<\/b><\/p>\n<p>Una gran parte de estos materiales han sido adquiridos con el paso del tiempo, si bien en los \u00faltimos a\u00f1os se han sucedido numerosas donaciones de material, recibi\u00e9ndose fondos de publicitarios como Juli\u00e1n Bravo, Mar\u00e7al Molin\u00e9, Xavi Garc\u00eda, Ricardo P\u00e9rez, Ricard Gresa, Jos\u00e9 Luis Calle, Enrique Gonz\u00e1lez, Joaqu\u00edn Lorente, Enrique Nebot&#8230;. y de empresas e instituciones como El Laboratorio, la Associaci\u00f3 Empresarial de Publicitat, la revista Control y la Academia de la Publicidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta iniciativa impulsada desde hace a\u00f1os por el portal www.lahistoriadelapublicidad.com ha contado con el patrocinio de la Asociaci\u00f3n Espa\u00f1ola de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-35839","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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