{"id":35829,"date":"2014-04-25T14:20:52","date_gmt":"2014-04-25T14:20:52","guid":{"rendered":"https:\/\/ipmark.com\/ya-est-listo-el-acuerdo-para-la-centralizacin-de-la-compra-de-medios-de-la-administracin\/"},"modified":"2014-04-25T14:20:52","modified_gmt":"2014-04-25T14:20:52","slug":"ya-est-listo-el-acuerdo-para-la-centralizacin-de-la-compra-de-medios-de-la-administracin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35829","title":{"rendered":"Ya est\u00e1 listo el acuerdo para la centralizaci\u00f3n de la compra de medios de la Administraci\u00f3n"},"content":{"rendered":"<p>Seg\u00fan cuenta Agencias de Espa\u00f1a en un comunicado remitido a la redacci\u00f3n, Lamela afirm\u00f3 que \u201clos t\u00e9rminos no van a afectar tan negativamente al sector, ya que se han dejado fuera los contratos menores y la creatividad\u201d. Asimismo, Lamela afirm\u00f3 que la medida no se aplicar\u00e1 a toda la Administraci\u00f3n (de momento quedan fuera las campa\u00f1as de car\u00e1cter comercial, industrial y mercantil), aunque el resto de entidades que lo deseen podr\u00e1n acogerse al acuerdo marco de forma voluntaria.<\/p>\n<p>Marta Aguirrezabal, presidenta de Agencias de Espa\u00f1a, ha declarado al respecto de esta reuni\u00f3n: \u201cQue la Administraci\u00f3n escuche las propuestas del sector y se muestre favorable a colaborar para establecer y garantizar iguales condiciones para todos, muestra su buena voluntad de hacer bien las cosas. Aunque es cierto que debemos esperar a ver si es realmente as\u00ed una vez se publiquen los t\u00e9rminos del acuerdo marco. Desde Agencias de Espa\u00f1a pensamos que existen f\u00f3rmulas menos excluyentes para articular mecanismos de racionalizaci\u00f3n en la compra de los servicios que ofrecen las empresas de nuestro sector\u201d.<\/p>\n<p>Esta es la segunda reuni\u00f3n que Agencias de Espa\u00f1a mantiene con representantes de la Administraci\u00f3n. El pasado 8 de abril Agencias de Espa\u00f1a se reuni\u00f3 con la directora general de Comunicaci\u00f3n, Consuelo S\u00e1nchez-Vicente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan cuenta Agencias de Espa\u00f1a en un comunicado remitido a la redacci\u00f3n, Lamela afirm\u00f3 que \u201clos t\u00e9rminos no van a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-35829","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ya est\u00e1 listo el acuerdo para la centralizaci\u00f3n de la compra de medios de la Administraci\u00f3n - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=35829\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ya est\u00e1 listo el acuerdo para la centralizaci\u00f3n de la compra de medios de la Administraci\u00f3n - 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