{"id":35794,"date":"2014-04-23T09:28:39","date_gmt":"2014-04-23T09:28:39","guid":{"rendered":"https:\/\/ipmark.com\/santander-crea-una-marca-para-las-pymes\/"},"modified":"2014-04-23T09:28:39","modified_gmt":"2014-04-23T09:28:39","slug":"santander-crea-una-marca-para-las-pymes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35794","title":{"rendered":"Santander crea una marca para las pymes"},"content":{"rendered":"<p>El proyecto, para el que Santander eligi\u00f3 a Saffron a finales del 2013, nace con la intenci\u00f3n de poner al servicio de las peque\u00f1as y medianas empresas la experiencia y conocimiento de sus equipos de expertos. <\/p>\n<p>\u201cHemos trabajado codo con codo con Santander\u201d, afirma Jacob Benbunan, consejero delegado de Saffron, \u201cpara crear una marca que exprese la orientaci\u00f3n estrat\u00e9gica del banco y que refleje el apoyo hol\u00edstico y relevante que \u00e9ste ofrece las pymes, centr\u00e1ndose en las necesidades de las personas que hay detr\u00e1s\u201d.<\/p>\n<p>Seg\u00fan Benbunan, la marca expresa el car\u00e1cter diferenciador y \u00fanico de esta oferta que se centra en las necesidades de los clientes para crecer, progresar y avanzar: \u201cEl ADN de la marca Santander Advance se ancla en la idea \u2018partners for growth\u2019 respondiendo a la voluntad com\u00fan del banco y las pymes para creer en las ideas, compartir una visi\u00f3n, unir objetivos y avanzar\u201d.<\/p>\n<p>La marca Santander Advance, que se present\u00f3 en Espa\u00f1a en los \u00faltimos d\u00edas, se implantar\u00e1 m\u00e1s adelante en el resto de mercados donde el banco est\u00e1 presente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto, para el que Santander eligi\u00f3 a Saffron a finales del 2013, nace con la intenci\u00f3n de poner al<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-35794","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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