{"id":35743,"date":"2014-04-23T09:36:39","date_gmt":"2014-04-23T09:36:39","guid":{"rendered":"https:\/\/ipmark.com\/kantar-media-compra-tuitele\/"},"modified":"2014-04-23T09:36:39","modified_gmt":"2014-04-23T09:36:39","slug":"kantar-media-compra-tuitele","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35743","title":{"rendered":"Kantar Media compra Tuitele"},"content":{"rendered":"

Con la adquisici\u00f3n de The Data Republic, y por tanto de Tuitele, Kantar Media complementar\u00e1 sus servicios de medici\u00f3n de audiencias e insights en 60 pa\u00edses. La operaci\u00f3nllega despu\u00e9s del reciente acuerdo global entre Kantar y Twitter por el que se ampl\u00eda el suministro de datos de an\u00e1lisis y planificaci\u00f3n de Social TV, vigente actualmente en el Reino Unido y Espa\u00f1a, a los Pa\u00edses N\u00f3rdicos, Rusia, algunas partes de \u00c1frica y Sudeste de Asia.<\/p>\n

Fundada en 2011 en Barcelona, The Data Republic ha desarrollado una plataforma propietaria y un conjunto de herramientas de monitorizaci\u00f3n y an\u00e1lisis en tiempo real de datos procedentes de medios sociales. La oferta de Kantar Media se ampliar\u00e1 con todos servicios, entre los que se incluye \u201cTuitele\u201d, una plataforma de an\u00e1lisis de las conversaciones de medios sociales en torno a los programas y anuncios de TV, insights para la planificaci\u00f3n de medios e investigaci\u00f3n de audiencia.<\/p>\n

En referencia a la adquisici\u00f3n Andy Brown, Global CEO de Kantar Media dijo \u201cEl nivel de repercusi\u00f3n de medios sociales relacionado con los programas y los anuncios de TV contin\u00faa en crecimiento. Aunque la medici\u00f3n de audiencia televisi\u00f3n se mantiene como la moneda de cambio para el an\u00e1lisis de consumo de TV en todo el mundo, la necesidad por entender mejor y amplificar la fidelizaci\u00f3n social en torno a la programaci\u00f3n y la publicidad nunca ha sido tan importante\u201d.<\/p>\n

Recientemente, Kantar Media tambi\u00e9n compr\u00f3 Fisheye Analytics, una start-up ubicada en Singapur que ofrece seguimiento de medios sociales. <\/p>\n","protected":false},"excerpt":{"rendered":"

Con la adquisici\u00f3n de The Data Republic, y por tanto de Tuitele, Kantar Media complementar\u00e1 sus servicios de medici\u00f3n de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-35743","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"\nKantar Media compra Tuitele - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=35743\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kantar Media compra Tuitele - 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