{"id":35739,"date":"2014-04-23T09:30:53","date_gmt":"2014-04-23T09:30:53","guid":{"rendered":"https:\/\/ipmark.com\/atresmedialab-explotar-nuevas-formulas-de-publicidad-multipantalla\/"},"modified":"2014-04-23T09:30:53","modified_gmt":"2014-04-23T09:30:53","slug":"atresmedialab-explotar-nuevas-formulas-de-publicidad-multipantalla","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=35739","title":{"rendered":"AtresmediaLab explotar\u00e1 nuevas formulas de publicidad multipantalla"},"content":{"rendered":"<p>Al frente de esta nueva divisi\u00f3n est\u00e1n Antonio Sangrador y Fernando Pino, gerente de Internet y director de servicios de marketing de Atresmedia Publicidad, respectivamente, mientras que desde Atresmedia Digital est\u00e1n Ismael S\u00e1nchez Men\u00e9ndez y Claudia Tornos Millet.<\/p>\n<p>Atresmedia Conecta, la aplicaci\u00f3n m\u00f3vil in\u00e9dita lanzada por Atresmedia Digital que acumula m\u00e1s de 300.000 descargas, ser\u00e1 la primera en implementar la nueva l\u00ednea de negocio a trav\u00e9s de acciones comerciales complementarias a la televisi\u00f3n v\u00eda \u201csecond screen\u201d (segunda pantalla).<\/p>\n<p>Tambi\u00e9n AtresmediaLab desarrollar\u00e1 proyectos espec\u00edficos derivados del acuerdo alcanzado con Twitter, mediante el cual Atresmedia se convierte en el primer grupo de comunicaci\u00f3n en Espa\u00f1a en contar con la herramienta Twitter Amplify, que permite a los anunciantes vincularse con contenido exclusivo de Atresmedia difundido en esta red social.<\/p>\n<p>Estas acciones vinculadas a aplicaciones m\u00f3viles y redes sociales se sumar\u00e1n otras iniciativas adaptadas a la evoluci\u00f3n de las nuevas tecnolog\u00edas, como por ejemplo el Hbbtv. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al frente de esta nueva divisi\u00f3n est\u00e1n Antonio Sangrador y Fernando Pino, gerente de Internet y director de servicios de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-35739","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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