{"id":32931,"date":"2014-04-28T17:10:40","date_gmt":"2014-04-28T15:10:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=32931"},"modified":"2014-04-28T17:10:40","modified_gmt":"2014-04-28T15:10:40","slug":"earned-media-y-pruebas-de-producto-aumentan-la-intencion-de-compra-de-los-consumidores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32931","title":{"rendered":"Earned media y pruebas de producto aumentan la intenci\u00f3n de compra de los consumidores"},"content":{"rendered":"

A prop\u00f3sito de la celebraci\u00f3n del New York International Auto Show, una exhibici\u00f3n de coches que se realiza en Manhattan todos los a\u00f1os y que genera muchas noticias alrededor del mundo del autom\u00f3vil, Outbrain ha realizado un estudio que destaca como el earned media y las pruebas de producto tienen gran impacto entre los consumidores. Correctamente utilizadas ambas pr\u00e1cticas pueden mejoran la intenci\u00f3n de compra de los consumidores en un 38%.<\/b><\/p>\n

De acuerdo con el estudio, la generaci\u00f3n de noticias y las pruebas de producto de una marca tienen los siguientes efectos:<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Un aumento de 433% en el recuerdo espont\u00e1neo de la marca<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Un 24% de aumento en la preferencia de marca<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Un 38% de aumento en la intenci\u00f3n de compra<\/p>\n

Estos datos han sido extrapolados por Outbrain a otros mercados, desde la electr\u00f3nica al entretenimiento con los mismos resultados. Los art\u00edculos publicados o <i>earned media<\/i> son un instrumento vital para cualquier estrategia de marketing de contenido. Las opiniones de terceros son una manera sutil y eficiente de llegar a la audiencia. Aumentando y extendiendo la exposici\u00f3n de las noticias se ayuda y aceleran los esfuerzos para mantener o mejorar la imagen de marca.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A prop\u00f3sito de la celebraci\u00f3n del New York International Auto Show, una exhibici\u00f3n de coches que se realiza en Manhattan<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32931","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nEarned media aumenta intenci\u00f3n de compra de los consumidores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=32931\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earned media aumenta intenci\u00f3n de compra de los consumidores\" \/>\n<meta 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