{"id":32696,"date":"2014-03-25T09:50:28","date_gmt":"2014-03-25T09:50:28","guid":{"rendered":"https:\/\/ipmark.com\/jaime-alvear-director-general-de-digitaslbi\/"},"modified":"2014-03-25T09:50:28","modified_gmt":"2014-03-25T09:50:28","slug":"jaime-alvear-director-general-de-digitaslbi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32696","title":{"rendered":"Jaime Alvear, director general de DigitasLBi"},"content":{"rendered":"<p>Alvear se incorpora a DigitasLBi Espa\u00f1a procedente de Venta \u00danica, donde fue el art\u00edfice de la creaci\u00f3n y desarrollo de marca en nuestro pa\u00eds. Anteriormente, Alvear fue partner director en Digitas Francia, cargo que ocup\u00f3 durante cuatro a\u00f1os, y en el que trabaj\u00f3 para las principales marcas de lujo como Hermes, Lancome, Pinault-Printemps-Redoute o Baccarat, encarg\u00e1ndose del desarrollo de su estrategia internacional.<\/p>\n<p>En su nuevo puesto, Jaime Alvear reportar\u00e1 directamente a Carol Pesenti como m\u00e1xima responsable de DigitasLBi para los pa\u00edses de Italia y Espa\u00f1a. Pesenti pretende aprovechar al m\u00e1ximo las sinergias entre Italia y Espa\u00f1a, como ya ocurre con la direcci\u00f3n creativa. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alvear se incorpora a DigitasLBi Espa\u00f1a procedente de Venta \u00danica, donde fue el art\u00edfice de la creaci\u00f3n y desarrollo de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-32696","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaime Alvear, director general de DigitasLBi - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=32696\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaime Alvear, director general de DigitasLBi - 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