{"id":32495,"date":"2014-02-13T16:28:25","date_gmt":"2014-02-13T16:28:25","guid":{"rendered":"https:\/\/ipmark.com\/best-branded-content-el-mejor-contenido-de-marca\/"},"modified":"2014-02-13T16:28:25","modified_gmt":"2014-02-13T16:28:25","slug":"best-branded-content-el-mejor-contenido-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32495","title":{"rendered":"Best Branded Content, el mejor contenido de marca"},"content":{"rendered":"<p>Se conceder\u00e1n premios de oro, plata y bronce a los tres mejores trabajos de cada categor\u00eda. Adem\u00e1s, por quinta vez, el Comit\u00e9 Organizador de Best Pack otorgar\u00e1 el premio especial a la trayectoria de una empresa anunciante de alimentaci\u00f3n y bebidas. Como novedad, se otorgar\u00e1 un premio a la agencia y otro al anunciante que mayor puntuaci\u00f3n haya obtenido seg\u00fan el n\u00famero de premios conseguidos.<\/p>\n<p>El plazo de inscripci\u00f3n de candidaturas para los Premios Best Pack 2014 se inici\u00f3 el pasado 21 de enero y se prolongar\u00e1 hasta el pr\u00f3ximo d\u00eda 26 de febrero. Aquellas empresas que deseen presentar trabajos en cualquiera de las nueve modalidades del certamen deber\u00e1n formalizar su inscripci\u00f3n en la web <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.premiosbestpack.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.premiosbestpack.com<\/a><\/p>\n<p>Una de las categor\u00edas de los Premios Best Pack est\u00e1 dedicada al Branded Content, una disciplina de comunicaci\u00f3n comercial que consiste en la creaci\u00f3n o integraci\u00f3n natural del contenido de marca en los medios. El prop\u00f3sito es la transmisi\u00f3n de mensajes de marketing que conecten de manera original y entretener a los consumidores a trav\u00e9s de plataformas relevantes de contenido, m\u00e1s all\u00e1 de los m\u00e9todos o canales tradicionales publicitarios.<\/p>\n<p>La inscripci\u00f3n de trabajos en la categor\u00eda Best Branded Content ha de realizarse a trav\u00e9s de un v\u00eddeo explicativo de cinco minutos de duraci\u00f3n m\u00e1xima, mostrando los elementos que conforman la pieza de branded content y donde se expliquen los objetivos de comunicaci\u00f3n, la estrategia y el desarrollo del contenido.<\/p>\n<p>Las secciones que contemplan los Best Branded Content son: Bebidas Alcoh\u00f3licas, Bebidas no Alcoh\u00f3licas, Alimentaci\u00f3n, Campa\u00f1as Institucionales y Gen\u00e9ricas, y Retail.<\/p>\n<p>M\u00e1s informaci\u00f3n sobre los ganadores de la anterior edici\u00f3n de los Best Pack en <a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/ipmark.com\/pdf\/BESTPACK.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">www.ipmark.com\/pdf\/BESTPACK.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se conceder\u00e1n premios de oro, plata y bronce a los tres mejores trabajos de cada categor\u00eda. Adem\u00e1s, por quinta vez,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-32495","post","type-post","status-publish","format-standard","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=32495\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Se conceder\u00e1n premios de oro, plata y bronce a los tres mejores trabajos de cada categor\u00eda. Adem\u00e1s, por quinta vez,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=32495\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T16:28:25+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Best Branded Content, el mejor contenido de marca\",\"datePublished\":\"2014-02-13T16:28:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495\"},\"wordCount\":319,\"commentCount\":0,\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=32495\",\"name\":\"Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2014-02-13T16:28:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=32495\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=32495#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Branded Content, el mejor contenido de marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=32495","og_locale":"es_ES","og_type":"article","og_title":"Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Se conceder\u00e1n premios de oro, plata y bronce a los tres mejores trabajos de cada categor\u00eda. Adem\u00e1s, por quinta vez,","og_url":"https:\/\/ipmark.com\/?p=32495","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2014-02-13T16:28:25+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=32495#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=32495"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Best Branded Content, el mejor contenido de marca","datePublished":"2014-02-13T16:28:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=32495"},"wordCount":319,"commentCount":0,"articleSection":["Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=32495","url":"https:\/\/ipmark.com\/?p=32495","name":"Best Branded Content, el mejor contenido de marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2014-02-13T16:28:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=32495#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=32495"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=32495#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Best Branded Content, el mejor contenido de marca"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/32495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32495"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/32495\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}