{"id":32445,"date":"2014-02-12T13:58:55","date_gmt":"2014-02-12T13:58:55","guid":{"rendered":"https:\/\/ipmark.com\/el-marketing-mvil-creci-un-20-en-2013\/"},"modified":"2014-02-12T13:58:55","modified_gmt":"2014-02-12T13:58:55","slug":"el-marketing-mvil-creci-un-20-en-2013","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32445","title":{"rendered":"El marketing m\u00f3vil creci\u00f3 un 20% en 2013"},"content":{"rendered":"<p>Durante el a\u00f1o pasado destac\u00f3 la inversi\u00f3n en Internet en el m\u00f3vil con 85,50 millones de inversi\u00f3n, un 37,2% m\u00e1s que en 2012. Esta cifra incluye display en navegaci\u00f3n v\u00eda browser o v\u00eda app, search y v\u00eddeo.<\/p>\n<p>La inversi\u00f3n en aplicaciones, advergaming, proximidad y cupones, ocuparon el segundo puesto en inversi\u00f3n con un total de 21,52 millones de euros, sufriendo un leve descenso en la inversi\u00f3n respecto a la del a\u00f1o pasado que ascendi\u00f3 a 23,58 millones de euros.<\/p>\n<p>Y por \u00faltimo, en cuanto a la inversi\u00f3n en Mensajer\u00eda se registr\u00f3 una ca\u00edda de la inversi\u00f3n a la mitad respecto al pasado a\u00f1o, con una cifra de 3,5 millones de euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el a\u00f1o pasado destac\u00f3 la inversi\u00f3n en Internet en el m\u00f3vil con 85,50 millones de inversi\u00f3n, un 37,2% m\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-32445","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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