{"id":32434,"date":"2014-02-10T09:48:04","date_gmt":"2014-02-10T09:48:04","guid":{"rendered":"https:\/\/ipmark.com\/nuevo-posicionamiento-para-manifiesto\/"},"modified":"2014-02-10T09:48:04","modified_gmt":"2014-02-10T09:48:04","slug":"nuevo-posicionamiento-para-manifiesto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32434","title":{"rendered":"Nuevo posicionamiento para Manifiesto"},"content":{"rendered":"

Este reposicionamiento ha sido motivado por la coyuntura actual del mundo de la comunicaci\u00f3n, en el que las marcas se encuentran ante consumidores m\u00e1s maduros y exigentes. Seg\u00fan Sergio Palomino, director creativo ejecutivo de Manifiesto, \u201choy en d\u00eda, el objetivo principal de una marca deber\u00eda ser encontrar consumidores que act\u00faen como un canal de comunicaci\u00f3n de la misma y esto solo es posible siendo reales, naturales y cercanos\u201d.<\/p>\n

El cambio de imagen se refuerza con la nueva p\u00e1gina web (www.manifiesto.biz<\/a>) , que acaba de hacerse p\u00fablica con una est\u00e9tica renovada y dando una gran importancia al social media. Por este motivo, en la homepage aparecen las publicaciones de Facebook y algunas de las fotograf\u00edas que el equipo de la agencia ha subido a Instagram con el hashtag #holamanifiesto creado por la propia agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Este reposicionamiento ha sido motivado por la coyuntura actual del mundo de la comunicaci\u00f3n, en el que las marcas se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-32434","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nNuevo posicionamiento para Manifiesto - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=32434\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo posicionamiento para Manifiesto - 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