{"id":32406,"date":"2014-02-06T10:21:48","date_gmt":"2014-02-06T10:21:48","guid":{"rendered":"https:\/\/ipmark.com\/la-ltima-campaa-exterior-de-scpf-para-ikea\/"},"modified":"2014-02-06T10:21:48","modified_gmt":"2014-02-06T10:21:48","slug":"la-ltima-campaa-exterior-de-scpf-para-ikea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32406","title":{"rendered":"La \u00faltima campa\u00f1a exterior de SCPF para Ikea"},"content":{"rendered":"<p>La campa\u00f1a, titulada <i>Contraposiciones<\/i> y compuesta por tres originales, se ha comenzado a difundir en mupis y columnas rubricada por el hashtag #empiezaalgonuevo.<\/p>\n<p>Durante sus 15 a\u00f1os de colaboraci\u00f3n, Ikea y SCPF han producido algunas de las campa\u00f1as publicitarias m\u00e1s memorables de los \u00faltimos tiempos, como \u201cRedecora tu vida\u201d, \u201cBienvenido a la rep\u00fablica independiente de tu casa\u201d, o la reciente \u201cEmpieza algo nuevo\u201d. Ikea Ib\u00e9rica no ha convocado un concurso al uso para encontrar su nuevo partner publicitario y ha dejado en manos de Grupo Consultores la revisi\u00f3n de la oferta global del mercado, as\u00ed como la definici\u00f3n del nuevo modelo de colaboraci\u00f3n con sus agencias. A finales del pr\u00f3ximo mes de febrero se anunciar\u00e1, probablemente, la identidad de la nueva agencia responsable de la publicidad de Ikea. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, titulada Contraposiciones y compuesta por tres originales, se ha comenzado a difundir en mupis y columnas rubricada por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-32406","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00faltima campa\u00f1a exterior de SCPF para Ikea - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=32406\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La \u00faltima campa\u00f1a exterior de SCPF para Ikea - 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