{"id":32383,"date":"2014-02-10T09:44:09","date_gmt":"2014-02-10T09:44:09","guid":{"rendered":"https:\/\/ipmark.com\/el-mejor-marketing-alimentario-en-los-best-pack\/"},"modified":"2014-02-10T09:44:09","modified_gmt":"2014-02-10T09:44:09","slug":"el-mejor-marketing-alimentario-en-los-best-pack","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=32383","title":{"rendered":"El mejor marketing alimentario en los Best Pack"},"content":{"rendered":"<p>Los Premios a otorgar ser\u00e1n: Oro, Plata y Bronce a los tres mejores originales por categor\u00eda en cada una de las modalidades; entrega de Trofeo y Diploma para los Oros, y Diploma para Plata y Bronce. Adem\u00e1s, por quinta vez, el Comit\u00e9 Organizador de Best Pack otorgar\u00e1 el premio especial a la trayectoria de una empresa anunciante de alimentaci\u00f3n y bebidas. Como novedad, se otorgar\u00e1 un premio a la agencia y otro al anunciante que mayor puntuaci\u00f3n haya obtenido seg\u00fan el n\u00famero de premios conseguidos.<\/p>\n<p>La fecha de apertura de inscripciones en la web <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.premiosbestpack.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.premiosbestpack.com<\/a>, se iniciar\u00e1 pr\u00f3ximamente.<\/p>\n<p><b>Best Spot<\/b><\/p>\n<p>En la secci\u00f3n de Best Spot pueden competir pel\u00edculas publicitarias audiovisuales ideadas para su difusi\u00f3n en televisi\u00f3n, cine o medios interactivos con una duraci\u00f3n m\u00e1xima de 60 segundos.<\/p>\n<p>Las categor\u00edas en las que se puede concursar son: <\/p>\n<p>1.- Bebidas alcoh\u00f3licas<br \/>\n2.- Bebidas no alcoh\u00f3licas<br \/>\n3.- Productos l\u00e1cteos<br \/>\n4.- Alimentaci\u00f3n seca, caf\u00e9s, cereales e infusiones<br \/>\n5.- Precocinados, congelados, conservas y productos c\u00e1rnicos<br \/>\n6.- Varios (Pan de molde, Galletas, Pasteler\u00eda industrial, Alimentaci\u00f3n infantil, Alimentaci\u00f3n animal, etc.)<br \/>\n7.- Campa\u00f1as institucionales y gen\u00e9ricas<br \/>\n8.- Retail<\/p>\n<p><b>Best Interactive<\/b><\/p>\n<p>Por su parte, dentro de la modalidad Best Interactive se incluyen los apartados de Web, Online Advertising y Mobile Advertising. Las categor\u00edas de competici\u00f3n ser\u00e1n, en los tres casos: Bebidas Alcoh\u00f3licas, Bebidas No Alcoh\u00f3licas, Alimentaci\u00f3n, Campa\u00f1as Institucionales y Gen\u00e9ricas y Retail.<\/p>\n<p>En Web puede concursar cualquier pieza a la que el usuario acceda a trav\u00e9s de una URL de manera voluntaria. Se incluyen p\u00e1ginas de producto o corporativas en redes sociales o blogs.<\/p>\n<p>As\u00ed mismo, en Online Advertising se podr\u00e1n inscribir acciones o campa\u00f1as de banners, texto, rich media, virales, advergaming, etc., llevadas a cabo a trav\u00e9s de p\u00e1ginas web, email o redes sociales. Por \u00faltimo, la modalidad de Mobile Advertising est\u00e1 abierta a todas las acciones o campa\u00f1as de publicidad digital para tel\u00e9fonos m\u00f3viles, tabletas y dispositivos m\u00f3viles en cualquier sistema operativo (Apps, MMS, SMS, web adaptada a dispositivos m\u00f3viles, realidad aumentada, etc.)<\/p>\n<p>M\u00e1s informaci\u00f3n sobre los ganadores de la anterior edici\u00f3n de los Best Pack en <a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/ipmark.com\/pdf\/BESTPACK.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">www.ipmark.com\/pdf\/BESTPACK.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Premios a otorgar ser\u00e1n: Oro, Plata y Bronce a los tres mejores originales por categor\u00eda en cada una de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-32383","post","type-post","status-publish","format-standard","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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