{"id":246505,"date":"2026-09-03T14:36:16","date_gmt":"2026-09-03T12:36:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=246505"},"modified":"2026-09-03T14:36:16","modified_gmt":"2026-09-03T12:36:16","slug":"monks-incorpora-a-martin-bordoy-como-strategy-director","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246505","title":{"rendered":"Monks incorpora a Mart\u00edn Bordoy como &#8216;strategy director&#8217;"},"content":{"rendered":"<p class=\"isSelectedEnd\">Monks ha anunciado la incorporaci\u00f3n de Mart\u00edn Bordoy como nuevo <em>strategy director<\/em>. Con este nombramiento, la compa\u00f1\u00eda refuerza sus capacidades de estrategia <em>upstream<\/em> y su propuesta de <em>Real-Time Brands<\/em>.<\/p>\n<p class=\"isSelectedEnd\">Desde su nueva posici\u00f3n, Bordoy contribuir\u00e1 a integrar posicionamiento de marca, an\u00e1lisis cultural y direcci\u00f3n creativa en los procesos de trabajo de la compa\u00f1\u00eda, en los que tambi\u00e9n intervienen flujos de trabajo apoyados en inteligencia artificial.<\/p>\n<h2>Estrategia para el modelo de <em>Real-Time Brands<\/em><\/h2>\n<p class=\"isSelectedEnd\">La incorporaci\u00f3n de Bordoy se enmarca en el desarrollo del modelo de <em>Real-Time Brands<\/em> de Monks, basado en la capacidad de las marcas para adaptarse a los cambios culturales y a los comportamientos de la audiencia.<\/p>\n<p class=\"isSelectedEnd\">La compa\u00f1\u00eda plantea este enfoque sobre una base estrat\u00e9gica y de conocimiento del entorno, y utiliza Monks.Flow, su plataforma propia de orquestaci\u00f3n de inteligencia artificial, como herramienta para ejecutar estas estrategias a escala.<\/p>\n<h2>Trayectoria de Mart\u00edn Bordoy<\/h2>\n<p class=\"isSelectedEnd\">Mart\u00edn Bordoy cuenta con 17 a\u00f1os de experiencia en posicionamiento de marca e investigaci\u00f3n cultural en Europa y Latinoam\u00e9rica.<\/p>\n<p class=\"isSelectedEnd\">A lo largo de su trayectoria ha trabajado en BMC (Business Meets Culture) y en distintas redes de agencias. Adem\u00e1s, ha dirigido proyectos de arquitectura de marca y estrategias de crecimiento para compa\u00f1\u00edas como The Coca-Cola Company, Heineken, Bacardi, Unilever, Google y Toyota.<\/p>\n<p>Su especializaci\u00f3n se centra en trasladar las din\u00e1micas culturales a oportunidades de crecimiento para el negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda refuerza sus capacidades estrat\u00e9gicas con la incorporaci\u00f3n de Mart\u00edn Bordoy, profesional con 17 a\u00f1os de experiencia en posicionamiento de marca e investigaci\u00f3n cultural en Europa y Latinoam\u00e9rica.<\/p>\n","protected":false},"author":14,"featured_media":246507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-246505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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