{"id":246486,"date":"2026-09-03T11:38:38","date_gmt":"2026-09-03T09:38:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=246486"},"modified":"2026-09-03T15:07:50","modified_gmt":"2026-09-03T13:07:50","slug":"glovo-invita-quedarse-con-lo-bueno-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246486","title":{"rendered":"Glovo invita a \u2018Quedarse con lo bueno\u2019 en su nueva campa\u00f1a"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Glovo presenta \u2018Qu\u00e9date con lo bueno\u2019, su nueva campa\u00f1a desarrollada junto a GUT Madrid, que pone el foco en el papel del servicio de <em>delivery<\/em> ante los cambios de planes y las situaciones inesperadas del d\u00eda a d\u00eda. <\/strong><\/p>\n<p class=\"isSelectedEnd\">Se trata del segundo trabajo de la agencia para la plataforma multicategor\u00eda. La propuesta parte de momentos cotidianos que surgen sin planificaci\u00f3n previa, como una visita inesperada, una celebraci\u00f3n improvisada o una noticia que modifica los planes familiares. A partir de estas situaciones, <strong>Glovo se presenta como una herramienta para resolver las necesidades pr\u00e1cticas<\/strong> y permitir que los usuarios centren su atenci\u00f3n en la experiencia.<\/p>\n<p class=\"isSelectedEnd\">La campa\u00f1a busca alejarse de los c\u00f3digos habituales de la publicidad vinculada al <em>delivery<\/em>. Bajo el mensaje <strong>\u201cCuando la vida te sorprenda, pide un Glovo y qu\u00e9date con lo bueno\u201d<\/strong>, las piezas muestran diferentes formas de capturar los recuerdos, entre ellas fotograf\u00edas, v\u00eddeos y carruseles, integrados dentro de la narrativa junto a los productos y categor\u00edas disponibles en la plataforma.<\/p>\n<p class=\"isSelectedEnd\">\u201cNos interesaba darle la vuelta a la forma en la que hablamos de delivery. En lugar de contar lo que Glovo te lleva, quer\u00edamos contar lo que Glovo te permite vivir. La vida es imprevisible y, muchas veces, esos imprevistos son precisamente los momentos que m\u00e1s disfrutamos<strong>. Glovo se encarga de la parte pr\u00e1ctica para que t\u00fa puedas quedarte con lo bueno\u201d<\/strong>, explica <strong>Santiago Gonzalez,<\/strong><em> executive creative<\/em> <em>director <\/em>de<strong> GUT Madrid<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Adem\u00e1s del v\u00eddeo principal, la iniciativa incluye <strong>16 contenidos espec\u00edficos para redes sociales<\/strong>, dirigidos especialmente a conectar con la generaci\u00f3n Z mediante situaciones m\u00e1s concretas y espont\u00e1neas.<\/p>\n<p class=\"isSelectedEnd\">Por su parte, <strong>Marwan El Montaser, <\/strong><em>head of global communications<\/em> de<strong> Glovo<\/strong>, se\u00f1ala que la campa\u00f1a busca mostrar<strong> \u201cnuestra capacidad de ayudar cuando los planes cambian<\/strong> y en c\u00f3mo podemos hacer que sea m\u00e1s f\u00e1cil disfrutar de lo que est\u00e1 pasando\u201d.<\/p>\n<p>\u2018Qu\u00e9date con lo bueno\u2019 se ha lanzado este <strong>2 de septiembre en Espa\u00f1a, Italia, Portugal y Polonia<\/strong> y llegar\u00e1 posteriormente a otros mercados hasta alcanzar <strong>18 pa\u00edses<\/strong>. El plan de medios contempla televisi\u00f3n, v\u00eddeo online y redes sociales.<\/p>\n<p><iframe title=\"Glovo presenta \u2018Qu\u00e9date con lo bueno\u2019, su nueva campa\u00f1a con GUT Madrid\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LvBLg428nJg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, desarrollada junto a GUT Madrid, se lanz\u00f3 el 2 de septiembre en Espa\u00f1a, Italia, Portugal y Polonia.<\/p>\n","protected":false},"author":10966,"featured_media":246490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-246486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glovo invita a \u2018Quedarse con lo bueno\u2019 en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a, que prev\u00e9 alcanzar los 18 pa\u00edses, se lanz\u00f3 el 2 de septiembre en Espa\u00f1a, Italia, Portugal y Polonia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=246486\" 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