{"id":246459,"date":"2026-09-02T14:11:56","date_gmt":"2026-09-02T12:11:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=246459"},"modified":"2026-09-02T14:11:56","modified_gmt":"2026-09-02T12:11:56","slug":"publicis-groupe-espana-relanza-digitas-con-antonio-bermudez-de-castro-al-frente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246459","title":{"rendered":"Publicis Groupe Espa\u00f1a relanza Digitas con Antonio Berm\u00fadez de Castro al frente"},"content":{"rendered":"<p class=\"isSelectedEnd\">En esta nueva etapa, Digitas se configura como un \u00e1rea de negocio estrat\u00e9gica e integrada, articulada en torno a <em>CRM &amp; Technology Consulting<\/em>, <em>Client Experience<\/em> e <em>Intelligent Analytics<\/em>. Su modelo sit\u00faa el dato en el centro de la toma de decisiones con el objetivo de transformar la relaci\u00f3n entre marcas y consumidores, anticipar comportamientos y maximizar el valor de las interacciones durante todo el ciclo de vida del cliente.<\/p>\n<p class=\"isSelectedEnd\">La propuesta se apoya en equipos multidisciplinares que combinan consultor\u00eda en datos y tecnolog\u00eda con la implementaci\u00f3n y gesti\u00f3n de las operaciones asociadas a estas \u00e1reas. Seg\u00fan explica la compa\u00f1\u00eda, el objetivo es desarrollar soluciones conectadas y escalables que contribuyan al crecimiento digital de las empresas.<\/p>\n<h3>Antonio Berm\u00fadez de Castro, al frente de Digitas<\/h3>\n<p class=\"isSelectedEnd\">Antonio Berm\u00fadez de Castro cuenta con m\u00e1s de 25 a\u00f1os de experiencia en el sector, 20 de ellos desarrollados en Publicis Groupe. Hasta ahora ocupaba el cargo de <em>chief integration officer<\/em> y, desde su nueva responsabilidad como CEO de Digitas, se encargar\u00e1 de impulsar el desarrollo de la agencia tanto entre los actuales clientes del grupo como en el mercado.<\/p>\n<p class=\"isSelectedEnd\">\u201cHemos construido una propuesta \u00fanica en el mercado: una soluci\u00f3n verdaderamente <em>end-to-end<\/em> que conecta <em>data<\/em>, tecnolog\u00eda, experiencia de cliente y anal\u00edtica avanzada y, adem\u00e1s, bajo un mismo modelo integrado\u201d, se\u00f1ala Berm\u00fadez de Castro.<\/p>\n<p class=\"isSelectedEnd\">El nuevo CEO destaca tambi\u00e9n el papel del modelo <em>Power of One<\/em> de Publicis Groupe para integrar las diferentes capacidades de la compa\u00f1\u00eda. \u201cEl marketing est\u00e1 entrando en una nueva era y nuestro objetivo es claro: convertir esa oportunidad en crecimiento real de negocio para nuestros clientes\u201d, a\u00f1ade.<\/p>\n<p>Por su parte, Roberto Santos, COO de Publicis Groupe Iberia y CEO de Connected Media Iberia, considera que esta nueva etapa refleja la evoluci\u00f3n del modelo de la compa\u00f1\u00eda hacia \u201cuna propuesta cada vez m\u00e1s conectada, estrat\u00e9gica y preparada para responder a los grandes retos de transformaci\u00f3n\u201d de sus clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe Espa\u00f1a ha anunciado el relanzamiento de Digitas bajo un nuevo enfoque estrat\u00e9gico y el nombramiento de Antonio Berm\u00fadez de Castro como CEO de la agencia. La compa\u00f1\u00eda busca reforzar as\u00ed sus capacidades vinculadas a los datos, la tecnolog\u00eda, la experiencia de cliente y la anal\u00edtica avanzada.<\/p>\n","protected":false},"author":14,"featured_media":246463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-246459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis Groupe Espa\u00f1a relanza Digitas con Antonio Berm\u00fadez de Castro al frente - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Publicis Groupe redefine Digitas para reforzar su apuesta por datos, tecnolog\u00eda y experiencia de cliente con Antonio Berm\u00fadez de Castro como CEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=246459\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis Groupe Espa\u00f1a relanza Digitas con Antonio Berm\u00fadez de Castro al frente - 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