{"id":246447,"date":"2026-09-02T12:57:22","date_gmt":"2026-09-02T10:57:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=246447"},"modified":"2026-09-02T15:07:23","modified_gmt":"2026-09-02T13:07:23","slug":"barbie-fotocasa-casa-suenos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246447","title":{"rendered":"Barbie busca la casa de sus sue\u00f1os en Fotocasa"},"content":{"rendered":"<p><strong>Fotocasa y Barbie han lanzado conjuntamente una campa\u00f1a de televisi\u00f3n del portal inmobiliario, en el que la mu\u00f1eca m\u00e1s famosa de Mattel busca una nueva casa (DreamHouse). El anuncio forma parte de la campa\u00f1a &#8216;Barbie se muda con Fotocasa&#8217; iniciada el pasado junio.<\/strong><\/p>\n<p>M\u00e1s de seis d\u00e9cadas despu\u00e9s, Barbie vuelve a buscar hogar. En 1962, con el lanzamiento de su primera DreamHouse, este hogar se convirti\u00f3 en un s\u00edmbolo de independencia y en una oportunidad de imaginar un futuro en el que las mujeres pudieran construir su propia vida. En 2026, la marca se une a Fotocasa en una campa\u00f1a que celebra esta <strong>evoluci\u00f3n del concepto del hogar.\u00a0<\/strong><\/p>\n<h3><strong>T\u00e9cnica spot motion<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-246452\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa--600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/barbie-fotocasa-.jpg 1140w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Para sorprender al espectador, Fotocasa, junto a la marca de Mattel, ha apostado por la<strong> t\u00e9cnica de stop motion<\/strong>. A trav\u00e9s de trabajo realizado fotograma a fotograma, la campa\u00f1a consigue dotar de vida a Barbie y a sus amigos en un entorno realista.<\/p>\n<p>La pieza del spot muestra c\u00f3mo Barbie recurre a la app de Fotocasa para explorar las opciones del mercado, utilizando la prueba la<strong> b\u00fasqueda asistida por IA<\/strong> que incorpora el portal inmobiliario para buscar la casa de sus sue\u00f1os, que permite encontrar piso expresando las necesidades a trav\u00e9s de texto o voz.<\/p>\n<p>El anuncio de TV forma parte de una estrategia global que empez\u00f3 el pasado junio y que se ir\u00e1 desplegando a lo largo de las pr\u00f3ximas semanas en <strong>televisi\u00f3n, medios digitales, redes sociales y diferentes acciones<\/strong> en distintas ciudades del pa\u00eds.<\/p>\n<p><strong>Antonino Valvo<\/strong> es el director del proyecto y <strong>Est\u00e1 Pasando<\/strong>, la agencia creativa.<\/p>\n<p><iframe title=\"Barbie se muda de casa con Fotocasa\" width=\"800\" 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