{"id":246376,"date":"2026-09-01T14:03:54","date_gmt":"2026-09-01T12:03:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=246376"},"modified":"2026-09-01T14:03:54","modified_gmt":"2026-09-01T12:03:54","slug":"bookingcom-elige-72ansunny-amsterdam-agencia-creativa-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246376","title":{"rendered":"Booking.com elige a 72andSunny Amsterdam como agencia creativa global"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Booking.com elige a 72andSunny Amsterdam como su nueva agencia creativa global tras un proceso de selecci\u00f3n. La alianza comenz\u00f3 oficialmente este mes de agosto y comprende tanto el trabajo estrat\u00e9gico como creativo de la marca a escala internacional.<\/strong><\/p>\n<p class=\"isSelectedEnd\">La oficina de \u00c1msterdam, dirigida por Hollie Loxley, se encargar\u00e1 de desarrollar <strong>una nueva plataforma global de marca para Booking.com.<\/strong> Los primeros trabajos fruto de esta colaboraci\u00f3n se lanzar\u00e1n a comienzos de 2027.<\/p>\n<p class=\"isSelectedEnd\">El nombramiento se produce mientras la plataforma de viajes busca evolucionar su posicionamiento y mantener su prop\u00f3sito de facilitar que las personas puedan conocer diferentes lugares del mundo. <strong>La empresa ofrece actualmente sus servicios en 45 idiomas y re\u00fane m\u00e1s de 32 millones de alojamientos<\/strong> anunciados a escala global, adem\u00e1s de integrar reservas de vuelos, alquiler de veh\u00edculos y actividades.<\/p>\n<p class=\"isSelectedEnd\">\u00abA medida que los viajes siguen evolucionando, nuestra misi\u00f3n sigue siendo sencilla: facilitar que todo el mundo pueda experimentar el mundo\u00bb, explica <strong>Jess Valade<\/strong>, <em>global head of brand<\/em> de<strong> Booking.com.<\/strong> La directiva declara que<strong> 72andSunny aportar\u00e1 la ambici\u00f3n creativa necesaria para trasladar este prop\u00f3sito a la comunicaci\u00f3n<\/strong> y desarrollar \u00abla pr\u00f3xima era de la marca\u00bb.<\/p>\n<p class=\"isSelectedEnd\">Por su parte, <strong>Hollie Loxley<\/strong>, <em>managing director<\/em> de<strong> 72andSunny Amsterdam<\/strong>, destaca\u00a0 la oportunidad de trabajar con la plataforma para<strong> desarrollar una propuesta de marca orientada al crecimiento<\/strong> y apoyada en la creatividad.<\/p>\n<p>La adjudicaci\u00f3n ampl\u00eda la cartera internacional de<strong> 72andSunny Amsterdam<\/strong>, que durante los \u00faltimos meses tambi\u00e9n ha incorporado cuentas como Indeed y Midnite y ha desarrollado trabajos para marcas como <strong>Heineken, e.l.f., Foot Locker y Zurich.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza comenz\u00f3 en el mes de agosto y los primeros trabajos fruto de esta colaboraci\u00f3n se lanzar\u00e1n a comienzos de 2027.<\/p>\n","protected":false},"author":10966,"featured_media":246380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,6590],"class_list":["post-246376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-agencias-creativas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booking.com elige a 72andSunny Amsterdam como agencia creativa global<\/title>\n<meta name=\"description\" content=\"La alianza comenz\u00f3 en el mes de agosto y los 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