{"id":246372,"date":"2026-09-01T13:47:24","date_gmt":"2026-09-01T11:47:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=246372"},"modified":"2026-09-01T14:28:11","modified_gmt":"2026-09-01T12:28:11","slug":"dacia-lleva-gama-electrificada-vida-cotidiana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246372","title":{"rendered":"Dacia lleva su gama electrificada a la vida cotidiana"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Dacia estrena una nueva campa\u00f1a publicitaria para presentar la electrificaci\u00f3n de su gama, despu\u00e9s de incorporar motorizaciones h\u00edbridas a los nuevos Sandero y Sandero Stepway.<\/strong><\/p>\n<p class=\"isSelectedEnd\">La acci\u00f3n, creada por<strong> Publicis Conseil, <\/strong>contin\u00faa desarrollando la plataforma de comunicaci\u00f3n \u00abCars for real life, for real people\u00bb de la marca. <strong>La campa\u00f1a parte de una premisa vinculada al uso cotidiano del autom\u00f3vil<\/strong>: los conductores no recorren necesariamente grandes distancias cada d\u00eda, pero s\u00ed utilizan sus veh\u00edculos de manera habitual.<\/p>\n<p class=\"isSelectedEnd\">Bajo esta idea, <strong>Dacia sit\u00faa su oferta h\u00edbrida como una alternativa<\/strong> para trayectos como ir al colegio, hacer la compra o desplazarse por la ciudad. <strong>El film, dirigido por Philippe Tempelman y producido por Phantasm<\/strong>, comienza mostrando diferentes espacios cotidianos, como un colegio, una panader\u00eda, un cine o un supermercado, situados inicialmente entre grandes paisajes alejados de cualquier n\u00facleo urbano.<\/p>\n<p class=\"isSelectedEnd\">Posteriormente, la pieza cambia de perspectiva y traslada esos mismos lugares a una ciudad para acercarlos a los desplazamientos habituales del espectador. <strong>La creatividad muestra seis modelos de Dacia con opciones electrificadas: Duster, Bigster, Striker, Sandero, Sandero Stepway y Jogger.<\/strong> Seg\u00fan la marca, dependiendo del veh\u00edculo, la autonom\u00eda puede alcanzar los 1.500 kil\u00f3metros y permitir hasta 40 d\u00edas de conducci\u00f3n sin necesidad de repostar.<\/p>\n<p class=\"isSelectedEnd\"><strong>La campa\u00f1a tambi\u00e9n recupera \u00abOn the Road Again\u00bb, de Willie Nelson<\/strong>, a trav\u00e9s de una reinterpretaci\u00f3n indie rock con influencias brit\u00e1nicas producida por Start-Rec. La nueva versi\u00f3n est\u00e1 interpretada por Max Baby e incorpora guitarras y nuevos arreglos manteniendo la esencia de la canci\u00f3n original.<\/p>\n<p><strong>La acci\u00f3n est\u00e1 en emisi\u00f3n en Francia desde el 30 de agosto<\/strong> y se integra en la estrategia de Dacia para extender las motorizaciones electrificadas a su oferta y vincularlas con los usos cotidianos del autom\u00f3vil.<\/p>\n<p><iframe title=\"Dacia - You don\u2019t drive far every day, you drive every day\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OpSpNgy5vzM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca estrena en Francia una campa\u00f1a con Publicis Conseil coincidiendo con la llegada de sus versiones h\u00edbridas.<\/p>\n","protected":false},"author":10966,"featured_media":246373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-246372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dacia lleva su gama electrificada a la vida cotidiana<\/title>\n<meta name=\"description\" content=\"La marca estrena en Francia una campa\u00f1a con Publicis Conseil coincidiendo con la llegada de sus versiones h\u00edbridas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=246372\" \/>\n<meta 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