{"id":246333,"date":"2026-09-01T11:57:53","date_gmt":"2026-09-01T09:57:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=246333"},"modified":"2026-09-01T18:06:20","modified_gmt":"2026-09-01T16:06:20","slug":"wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/","title":{"rendered":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o"},"content":{"rendered":"

El grupo publicitario WPP podr\u00eda volver a reducir su plantilla global. Antes de que finalice el presente a\u00f1o, hasta 1.000 empleados podr\u00edan ser despedidos, seg\u00fan fuentes consultadas por Financial Times<\/em>. La medida formar\u00eda parte de la reestructuraci\u00f3n que est\u00e1 llevando a cabo el grupo publicitario bajo la direcci\u00f3n de Cindy Rose.<\/strong><\/p>\n

El holding brit\u00e1nico ya ha recortado alrededor de 11.000 empleos desde comienzos de 2025<\/strong>. A cierre del pasado 30 de junio, la plantilla del grupo se situaba en 97.388 trabajadores.<\/p>\n

La reorganizaci\u00f3n podr\u00eda llegar adem\u00e1s a su cartera inmobiliaria. Seg\u00fan fuentes consultadas por el medio, WPP estar\u00eda barajando reducir sus edificios en la orilla sur del r\u00edo T\u00e1mesis en Londres, pasando de tres a dos.<\/p>\n

Plan de reestructuraci\u00f3n\u00a0<\/strong><\/h3>\n

Los recortes forman parte de un proceso de transformaci\u00f3n m\u00e1s amplio. IPMARK<\/a> ya inform\u00f3 en mayo de 2025 de los despidos iniciados en GroupM, posteriormente rebautizada como WPP Media, dentro de una reorganizaci\u00f3n destinada a reducir duplicidades y avanzar hacia una estructura m\u00e1s integrada.<\/p>\n

Con la llegada de Cindy Rose<\/strong> a la direcci\u00f3n, WPP ha acelerado estos cambios. En febrero present\u00f3 Elevate28<\/strong>, una estrategia plurianual con la que busca pasar de una estructura de holding a una organizaci\u00f3n integrada en cuatro unidades: WPP Media, WPP Creative, WPP Production y WPP Enterprise Solutions. El objetivo pasa por estabilizar el negocio y recuperar el crecimiento org\u00e1nico a partir de 2027.<\/p>\n

Dentro de esta reorganizaci\u00f3n, el grupo tambi\u00e9n ha agrupado sus capacidades creativas bajo WPP Creative<\/strong>, estructura que re\u00fane a Ogilvy, VML y AKQA, y ha aumentado el peso de la inteligencia artificial en su estrategia.<\/p>\n","protected":false},"excerpt":{"rendered":"

El ajuste se enmarca en la reestructuraci\u00f3n impulsada por su CEO Cindy Rose, que busca estabilizar el negocio y recuperar el crecimiento org\u00e1nico a partir de 2027.<\/p>\n","protected":false},"author":30,"featured_media":241063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2341],"class_list":["post-246333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-publicidad"],"acf":[],"yoast_head":"\nWPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o<\/title>\n<meta name=\"description\" content=\"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o\" \/>\n<meta property=\"og:description\" content=\"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T09:57:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T16:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o\",\"datePublished\":\"2026-09-01T09:57:53+00:00\",\"dateModified\":\"2026-09-01T16:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/\"},\"wordCount\":293,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg\",\"keywords\":[\"agencias\",\"publicidad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/\",\"name\":\"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg\",\"datePublished\":\"2026-09-01T09:57:53+00:00\",\"dateModified\":\"2026-09-01T16:06:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg\",\"width\":1140,\"height\":635,\"caption\":\"WPP Media capta el mayor volumen de nuevo negocio en el primer trimestre\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/author\\\/rcalderon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o","description":"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/","og_locale":"es_ES","og_type":"article","og_title":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o","og_description":"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.","og_url":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-09-01T09:57:53+00:00","article_modified_time":"2026-09-01T16:06:20+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#article","isPartOf":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o","datePublished":"2026-09-01T09:57:53+00:00","dateModified":"2026-09-01T16:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/"},"wordCount":293,"image":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg","keywords":["agencias","publicidad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/","url":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/","name":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg","datePublished":"2026-09-01T09:57:53+00:00","dateModified":"2026-09-01T16:06:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"El grupo publicitario WPP podr\u00eda despedir alrededor de 1.000 empleados antes que finalice el presente a\u00f1o, seg\u00fan fuentes consultadas por Financial Times.","breadcrumb":{"@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/wpp-media-capta-mayor-nuevo-negocio-en-primer-trimestre.jpg","width":1140,"height":635,"caption":"WPP Media capta el mayor volumen de nuevo negocio en el primer trimestre"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/wpp-podria-recortar-hasta-1-000-empleos-antes-de-final-de-ano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"WPP podr\u00eda recortar hasta 1.000 empleos antes de final de a\u00f1o"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/author\/rcalderon\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/246333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/comments?post=246333"}],"version-history":[{"count":13,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/246333\/revisions"}],"predecessor-version":[{"id":246402,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/246333\/revisions\/246402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/media\/241063"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/media?parent=246333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/categories?post=246333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/tags?post=246333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}