{"id":246086,"date":"2026-08-25T14:49:34","date_gmt":"2026-08-25T12:49:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=246086"},"modified":"2026-08-25T14:49:34","modified_gmt":"2026-08-25T12:49:34","slug":"grupo-freixenet-pasa-llamarse-freixenet-iberia-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=246086","title":{"rendered":"Grupo Freixenet pasa a llamarse Freixenet Iberia en Espa\u00f1a"},"content":{"rendered":"<p dir=\"ltr\"><strong>Grupo Freixenet, unidad de negocio responsable del mercado espa\u00f1ol, apuesta por un cambio de entidad corporativa y acoge el nombre de Freixenet Iberia. Este nuevo nombre no est\u00e1 \u00fanicamente asociado a los or\u00edgenes de la empresa, sino tambi\u00e9n a su rol dentro del mercado ib\u00e9rico.<\/strong><\/p>\n<p dir=\"ltr\">El cambio de nombre s\u00f3lo se aplicar\u00e1 a la entidad corporativa, ya que la identidad y el posicionamiento de Freixenet como marca global de consumo no est\u00e1n sujetos a cambios. En esta l\u00ednea, <strong>el nuevo nombre se adentra en las ra\u00edces de la compa\u00f1\u00eda en el Pened\u00e8s<\/strong> y su papel en toda la pen\u00ednsula ib\u00e9rica, manteniendo al mismo tiempo la perspectiva internacional y la fortaleza de Henkell Freixenet, la principal empresa mundial de vinos espumosos.<\/p>\n<p dir=\"ltr\"><strong>El nuevo nombre tambi\u00e9n favorece una alineaci\u00f3n empresarial m\u00e1s estrecha en toda Iberia<\/strong>, creando valor a\u00f1adido para clientes y socios en toda la regi\u00f3n. Al cambio de nombre por Freixenet Iberia, se suma el nuevo dise\u00f1o corporativo global de Henkell Freixenet, el mismo que est\u00e1 sujeto al legado, la pasi\u00f3n y la experiencia de la compa\u00f1\u00eda. A su vez refleja una empresa global de s\u00f3lidas ra\u00edces locales con una visi\u00f3n compartida y un ADN propio.<\/p>\n<p dir=\"ltr\"><strong>En el centro de la nueva identidad se sit\u00faa la X,\u00a0s\u00edmbolo caracter\u00edstico de Henkell Freixenet desde 2018.<\/strong> En su nueva versi\u00f3n, la X est\u00e1 rodeada de l\u00edneas fluidas que invitan a diferentes interpretaciones: el calor del sol mediterr\u00e1neo, las suaves colinas de los vi\u00f1edos o la expresi\u00f3n de su ADN \u00fanico y brillante.<\/p>\n<p dir=\"ltr\">El nuevo lema global, <strong>\u00abMaking life sparkle\u00bb, expresa la misi\u00f3n compartida detr\u00e1s de la identidad: crear momentos significativos para los consumidores<\/strong> a trav\u00e9s de marcas s\u00f3lidas y un amplio portafolio de productos con y sin alcohol. Para <strong>Freixenet Iberia<\/strong>, conecta las profundas ra\u00edces de la empresa en Espa\u00f1a con su papel en el mercado ib\u00e9rico, reflejo de su alcance internacional y el liderazgo global de la marca<strong> Freixenet.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el centro de la nueva identidad de la marca se sit\u00faa la X,\u00a0s\u00edmbolo caracter\u00edstico de Henkell Freixenet desde 2018.<\/p>\n","protected":false},"author":10966,"featured_media":246090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-246086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Freixenet pasa a 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