{"id":244564,"date":"2026-07-21T13:33:21","date_gmt":"2026-07-21T11:33:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=244564"},"modified":"2026-07-21T13:38:20","modified_gmt":"2026-07-21T11:38:20","slug":"paula-menendez-abascal-ceo-de-zenith-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=244564","title":{"rendered":"Paula Men\u00e9ndez-Abascal, CEO de Zenith Espa\u00f1a"},"content":{"rendered":"<p>La directiva asumir\u00e1 la direcci\u00f3n de la agencia <em>tras haber desempe\u00f1ado hasta ahora el cargo de directora general de operaciones de Zenith<\/em> y mantendr\u00e1, adem\u00e1s, sus responsabilidades como <em>head of connected media<\/em> de Publicis Groupe Espa\u00f1a. Su nombramiento se produce \u00a0apenas tres meses despu\u00e9s de <a href=\"https:\/\/ipmark.com\/publicis-reorganiza-su-direccion-en-iberia-para-acelerar-estrategia-tecnologica\/\">anunciarse la designaci\u00f3n de Juan Antonio Ortiz para liderar la agencia<\/a>.<\/p>\n<p>Durante los \u00faltimos a\u00f1os, <strong>Men\u00e9ndez-Abascal ha liderado la gesti\u00f3n de algunos de los principales clientes de la agencia, entre ellos L&#8217;Or\u00e9al, impulsando iniciativas orientadas a la excelencia operativa, la sofisticaci\u00f3n estrat\u00e9gica y la colaboraci\u00f3n entre equipos multidisciplinares<\/strong>. Seg\u00fan la compa\u00f1\u00eda, su experiencia en la gesti\u00f3n de grandes cuentas y su conocimiento del negocio contribuir\u00e1n a consolidar el posicionamiento de Zenith en un contexto de transformaci\u00f3n del mercado publicitario.<\/p>\n<p>Su continuidad al frente del \u00e1rea de connected media responde a una de las principales apuestas estrat\u00e9gicas de Publicis Groupe Espa\u00f1a, orientada a conectar el conocimiento de las audiencias con los medios, la tecnolog\u00eda, los contenidos y las ventas para mejorar los resultados de negocio de las marcas.<\/p>\n<p><strong><a href=\"https:\/\/ipmark.com\/informes\/especial-agencias-de-medios-2026\/\">Marta Ruiz-Cuevas, CEO de Publicis Groupe Iberia<\/a>, ha se\u00f1alado que el nombramiento \u00abreconoce el papel que Paula ha tenido en Zenith y la confianza que tenemos en su capacidad para liderar lo que viene\u00bb<\/strong>. Adem\u00e1s, ha destacado su profundo conocimiento de la agencia y del equipo, as\u00ed como su visi\u00f3n para impulsar el crecimiento en una etapa especialmente relevante para la industria.<\/p>\n<p>Por su parte, <strong>Paula Men\u00e9ndez-Abascal ha afirmado que su objetivo ser\u00e1 \u00abacelerar esa transformaci\u00f3n situando la conexi\u00f3n en el centro de nuestro modelo<\/strong>, conectando el talento de nuestros equipos con nuestras capacidades, los datos y la tecnolog\u00eda para generar un impacto directo en el negocio de nuestros clientes\u00bb.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe Espa\u00f1a ha nombrado a Paula Men\u00e9ndez-Abascal nueva CEO de Zenith Espa\u00f1a, en un movimiento con el que la compa\u00f1\u00eda busca reforzar su estrategia de crecimiento basada en la integraci\u00f3n de datos, tecnolog\u00eda y capacidades. Juan Antonio Ortiz, que hasta ahora ocupaba el cargo, abandona la compa\u00f1\u00eda. <\/p>\n","protected":false},"author":14,"featured_media":244566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-244564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paula Men\u00e9ndez-Abascal, CEO de Zenith Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=244564\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paula Men\u00e9ndez-Abascal, CEO de Zenith Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Publicis Groupe Espa\u00f1a ha nombrado a Paula Men\u00e9ndez-Abascal nueva CEO de Zenith Espa\u00f1a, en un movimiento con el que la compa\u00f1\u00eda busca reforzar su estrategia de crecimiento basada en la integraci\u00f3n de datos, tecnolog\u00eda y capacidades. 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