{"id":244506,"date":"2026-07-17T10:18:45","date_gmt":"2026-07-17T08:18:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=244506"},"modified":"2026-07-21T10:33:45","modified_gmt":"2026-07-21T08:33:45","slug":"el-86-jovenes-usa-ia-planificar-vacaciones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=244506","title":{"rendered":"El 86% de los j\u00f3venes usa IA para planificar vacaciones"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"201\" data-end=\"611\"><strong>El 86% de los espa\u00f1oles de entre 18 y 34 a\u00f1os utiliza herramientas de inteligencia artificial para planificar sus vacaciones, seg\u00fan el estudio <em data-start=\"344\" data-end=\"382\">Family digital life &amp; holiday season<\/em> de Kaspersky. La adopci\u00f3n desciende hasta el 59% entre los mayores de 55 a\u00f1os, lo que refleja una diferencia generacional en el uso de estas soluciones.<\/strong><\/p>\n<p data-start=\"613\" data-end=\"977\">La IA ha ampliado su presencia en la organizaci\u00f3n de los viajes y ya se utiliza m\u00e1s all\u00e1 del \u00e1mbito laboral. <strong>El 54% de los usuarios espa\u00f1oles recurre a estas plataformas para buscar inspiraci\u00f3n<\/strong> y encontrar propuestas para su tiempo libre, mientras que el 45% las emplea para localizar actividades, restaurantes y alojamientos.<\/p>\n<p data-start=\"979\" data-end=\"1439\">La gesti\u00f3n econ\u00f3mica tambi\u00e9n figura entre sus principales aplicaciones. <strong>El 39% de los espa\u00f1oles utiliza la inteligencia artificial para realizar compras digitales<\/strong> o tomar decisiones relacionadas con el gasto durante las vacaciones. Entre los j\u00f3venes de 18 a 34 a\u00f1os, el porcentaje de quienes conf\u00edan en estas herramientas para organizar su presupuesto alcanza el 50%, frente al 31% registrado entre los mayores de 55 a\u00f1os.<\/p>\n<p data-start=\"1441\" data-end=\"1742\">Adem\u00e1s, <strong>un 34% recurre a la IA para descubrir recetas, gastronom\u00eda local y otras opciones culinarias<\/strong> durante sus desplazamientos. Estos datos muestran c\u00f3mo la tecnolog\u00eda interviene en distintas fases del viaje, desde la b\u00fasqueda de ideas hasta la toma de decisiones una vez iniciado el desplazamiento.<\/p>\n<h2 data-section-id=\"17j4tc1\" data-start=\"1744\" data-end=\"1793\">La IA tambi\u00e9n gana espacio como apoyo personal<\/h2>\n<p data-start=\"1795\" data-end=\"2140\">El estudio identifica, asimismo, un uso relacionado con el acompa\u00f1amiento emocional. <strong>El 14% de los espa\u00f1oles afirma que considerar\u00eda recurrir a un asistente de inteligencia artificial cuando se siente desanimado<\/strong> o necesita apoyo, una posibilidad que presenta una mayor aceptaci\u00f3n entre los usuarios j\u00f3venes.<\/p>\n<p data-start=\"2142\" data-end=\"2489\"><strong>Vladislav Tushkanov<\/strong>, <em>group manager<\/em> del<strong> AI Technology Research Center de Kaspersky<\/strong>, se\u00f1ala que la evoluci\u00f3n de los modelos de lenguaje permite mantener conversaciones cada vez m\u00e1s naturales. No obstante, advierte de que <strong>estas herramientas se alimentan de grandes vol\u00famenes de informaci\u00f3n disponible<\/strong> en internet y pueden reproducir errores o sesgos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 39% de los espa\u00f1oles utiliza la IA para realizar compras digitales y el 54% de los usuarios espa\u00f1oles recurre a estas plataformas para buscar inspiraci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":244514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524],"class_list":["post-244506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 86% de los j\u00f3venes usa IA para 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