{"id":244465,"date":"2026-07-20T13:39:59","date_gmt":"2026-07-20T11:39:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=244465"},"modified":"2026-07-20T13:55:35","modified_gmt":"2026-07-20T11:55:35","slug":"la-vaca-rie-lanza-riquiiisimo-plataforma-creativa-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=244465","title":{"rendered":"La Vaca que R\u00ede lanza &#8216;Riquiiisimo&#8217;, su nueva plataforma creativa en Espa\u00f1a"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"250\" data-end=\"646\"><strong>La Vaca que R\u00ede presenta &#8216;Riquiiisimo&#8217;, una nueva plataforma creativa para el mercado espa\u00f1ol desarrollada junto a BOB Agency. La iniciativa tiene como objetivo aumentar el conocimiento de sus productos, impulsar la visibilidad de las variedades Light y Original y avanzar en su posicionamiento como alternativa dentro del denominado <em data-start=\"589\" data-end=\"607\">healthy snacking<\/em>.<\/strong><\/p>\n<p data-start=\"648\" data-end=\"1030\">La propuesta busca actualizar la forma en la que la hist\u00f3rica marca de alimentaci\u00f3n se relaciona con los consumidores, especialmente con aquellos que desean cuidarse sin renunciar al sabor. Para ello, <strong>la campa\u00f1a construye su comunicaci\u00f3n alrededor del disfrute del producto<\/strong>, con un lenguaje cercano, optimista y adaptado a los c\u00f3digos actuales.<\/p>\n<p data-start=\"1032\" data-end=\"1374\">La plataforma pretende transmitir que el sabor y el cuidado personal no tienen por qu\u00e9 plantearse como opciones incompatibles. En el caso de <strong>La Vaca que R\u00ede Light<\/strong>, la compa\u00f1\u00eda destaca su contenido en prote\u00ednas, calcio y vitamina D, as\u00ed como<strong> una reducci\u00f3n del 32% de grasa respecto a la variedad Original.<\/strong><\/p>\n<h2 data-section-id=\"29e41n\" data-start=\"1376\" data-end=\"1420\">Una propuesta adaptada al mercado espa\u00f1ol<\/h2>\n<p data-start=\"1422\" data-end=\"1765\"><strong>&#8216;Riquiiisimo&#8217; ha sido dise\u00f1ada con una identidad espec\u00edfica para el consumidor espa\u00f1ol<\/strong>, aunque preparada para integrarse de manera coherente en la comunicaci\u00f3n global de <strong>La Vaca que R\u00ede.<\/strong> La marca busca as\u00ed actualizar su trayectoria y sus valores, adapt\u00e1ndolos a las nuevas demandas y ocasiones de consumo.<\/p>\n<p data-start=\"1767\" data-end=\"2133\">La campa\u00f1a comenz\u00f3 a activarse en junio, inicialmente con el foco puesto en <strong>La Vaca que R\u00ede Light.<\/strong> Su lanzamiento incluy\u00f3 acciones en redes sociales y colaboraciones con programas de televisi\u00f3n como <em data-start=\"1966\" data-end=\"1981\">El Hormiguero<\/em> y <em data-start=\"1984\" data-end=\"1993\">La Roca<\/em>. Tras el verano, <strong>la plataforma regresar\u00e1 con nuevas activaciones previstas para septiembre y octubre.<\/strong><\/p>\n<p data-start=\"2135\" data-end=\"2619\"><strong>Gorka Rodr\u00edguez<\/strong>, consejero delegado de <strong>BOB Agency<\/strong>, se\u00f1ala que las marcas con una larga trayectoria cuentan con un importante capital emocional, pero deben evolucionar para responder a las nuevas necesidades de los consumidores. Seg\u00fan el directivo, <strong>la nueva plataforma conecta los beneficios del producto con el sabor para reforzar la posici\u00f3n de La Vaca que R\u00ede<\/strong> en el \u00e1mbito de los aperitivos y tentempi\u00e9s asociados a un estilo de vida saludable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma, desarrollada por BOB Agency, y activa desde junio, contar\u00e1 con campa\u00f1a tambi\u00e9n en septiembre y octubre.<\/p>\n","protected":false},"author":10966,"featured_media":244470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,2114],"class_list":["post-244465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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