{"id":244345,"date":"2026-07-17T10:07:15","date_gmt":"2026-07-17T08:07:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=244345"},"modified":"2026-07-17T14:18:23","modified_gmt":"2026-07-17T12:18:23","slug":"carlos-martinez-gil-asume-la-direccion-de-marketing-de-bmw-iberia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=244345","title":{"rendered":"Carlos Mart\u00ednez Gil asume la direcci\u00f3n de marketing de BMW Iberia"},"content":{"rendered":"<p><strong>BMW ha nombrado a Carlos Mart\u00ednez Gil director de marketing para Iberia. El ejecutivo asume la responsabilidad sobre la estrategia de marketing de la compa\u00f1\u00eda en Espa\u00f1a y Portugal tras haber ocupado desde 2020 la direcci\u00f3n general de Mini en Espa\u00f1a.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mart\u00ednez Gil<strong> toma el relevo de Gonzalo Sanju\u00e1n<\/strong>, hasta ahora CMO de BMW en el mercado ib\u00e9rico. Sanju\u00e1n se trasladar\u00e1 a Brasil, donde asumir\u00e1 el cargo de CEO de la marca el pr\u00f3ximo 1 de septiembre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo CMO de BMW para Iberia acumula m\u00e1s de veinte a\u00f1os de trayectoria dentro de la compa\u00f1\u00eda. Antes de incorporarse a la direcci\u00f3n general de Mini, desarroll\u00f3 buena parte de su carrera en BMW Financial Services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta divisi\u00f3n ha desempe\u00f1ado distintas funciones de responsabilidad hasta asumir la direcci\u00f3n comercial y de marketing de BMW Bank. Durante esta etapa ha gestionado \u00e1reas vinculadas a ventas, marketing, CRM, remarketing, financiaci\u00f3n a concesionarios y seguros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde su nueva posici\u00f3n, Mart\u00ednez Gil definir\u00e1 y ejecutar\u00e1 la estrategia de marketing de BMW para Espa\u00f1a y Portugal. La compa\u00f1\u00eda ha se\u00f1alado su conocimiento del mercado y su experiencia en distintas \u00e1reas del negocio como factores relevantes para reforzar el posicionamiento de la marca en la pen\u00ednsula ib\u00e9rica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carlos Mart\u00ednez Gil es licenciado en Ciencias Econ\u00f3micas y Empresariales por ICADE, dentro del programa E-2, y cuenta con un Executive MBA por IE Business School.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El que fuera director general de Mini en Espa\u00f1a asume el cargo que ocupaba Gonzalo Sanju\u00e1n, que promociona a CEO de BMW Brasil. <\/p>\n","protected":false},"author":29,"featured_media":162460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,6526],"class_list":["post-244345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Mart\u00ednez asume la direcci\u00f3n de marketing de BMW Iberia<\/title>\n<meta name=\"description\" content=\"El que fuera director general de Mini en Espa\u00f1a asume el cargo que ocupaba Gonzalo Sanju\u00e1n, que promociona a CEO de BMW Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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