{"id":243938,"date":"2026-07-10T13:48:09","date_gmt":"2026-07-10T11:48:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=243938"},"modified":"2026-07-10T14:47:45","modified_gmt":"2026-07-10T12:47:45","slug":"alberto-merino-se-incorpora-a-la-direccion-de-wpp-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243938","title":{"rendered":"Alberto Merino se incorpora al equipo directivo de WPP Media"},"content":{"rendered":"<p><strong>Alberto Merino se incorpora como client managing director de WPP Media Espa\u00f1a y pasa a formar parte del equipo directivo encabezado por Cristina Rey, CEO de la organizaci\u00f3n.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desde su nuevo cargo, Merino trabajar\u00e1 en el desarrollo de la relaci\u00f3n con los clientes y en la b\u00fasqueda de oportunidades que contribuyan al crecimiento de sus marcas. Su labor se centrar\u00e1 en conectar los recursos del grupo con las necesidades de negocio de cada anunciante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El directivo cuenta con m\u00e1s de 20 a\u00f1os de experiencia en comunicaci\u00f3n y medios. Antes de llegar a WPP Media, desarroll\u00f3 buena parte de su trayectoria profesional en Publicis Groupe, donde asumi\u00f3 distintas responsabilidades vinculadas a la gesti\u00f3n de equipos, cuentas y procesos de transformaci\u00f3n. Su \u00faltima posici\u00f3n fue la de client services director de Zenith.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merino compartir\u00e1 responsabilidades con Abel Jaime, client managing director de WPP Media desde Barcelona. La estructura busca mantener una relaci\u00f3n cercana con los clientes y dar respuesta a sus objetivos desde las distintas capacidades de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cristina Rey<\/strong> ha se\u00f1alado que la incorporaci\u00f3n permitir\u00e1 ampliar el valor aportado a los clientes. La CEO de WPP Media Espa\u00f1a ha destacado la visi\u00f3n estrat\u00e9gica de Merino y su experiencia en la direcci\u00f3n de proyectos, as\u00ed como su aportaci\u00f3n al desarrollo de soluciones orientadas al crecimiento de negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte,<strong> Alberto Merino<\/strong> ha expresado su satisfacci\u00f3n por incorporarse a la firma. El directivo ha explicado que afronta esta etapa con el prop\u00f3sito de trabajar junto a los equipos y colaborar estrechamente con los clientes para transformar sus retos en oportunidades para las marcas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El que fuera client services director de Zenith se suma a WPP Media en calidad de client managing director, compartiendo responsabilidades con Abel Jaime, client managing director de Barcelona. <\/p>\n","protected":false},"author":29,"featured_media":243940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,6526],"class_list":["post-243938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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