{"id":243878,"date":"2026-07-09T14:20:10","date_gmt":"2026-07-09T12:20:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=243878"},"modified":"2026-07-14T11:20:42","modified_gmt":"2026-07-14T09:20:42","slug":"se-acerca-quinta-edicion-bestn-retail","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243878","title":{"rendered":"Se acerca la quinta edici\u00f3n de los Best!N Retail"},"content":{"rendered":"

La quinta edici\u00f3n de Best!n Retail se celebrar\u00e1 el 16 de septiembre\u00a0en Madrid, en un espacio a\u00fan por confirmar. El encuentro reunir\u00e1 a profesionales de referencia del sector retail para analizar los principales retos y oportunidades que est\u00e1n transformando la industria, desde la inteligencia artificial y los nuevos modelos de negocio hasta la internacionalizaci\u00f3n y la construcci\u00f3n de marca.<\/strong><\/p>\n

El programa arrancar\u00e1 con la ponencia de Carmen Giganto<\/strong>, marketplace director en Shein<\/strong> y se \u00a0titular\u00e1 \u00abDel mercado local al internacional: c\u00f3mo Shein ayuda a las empresas espa\u00f1olas a expandirse globalmente\u00bb<\/strong> en la que se abordar\u00e1 el papel de los marketplaces como palanca de crecimiento para las compa\u00f1\u00edas que buscan ampliar su presencia en nuevos mercados.<\/p>\n

La aplicaci\u00f3n de la IAal retail ser\u00e1 otro de los grandes ejes de la jornada. Bajo el t\u00edtulo \u201cDel dato a la decisi\u00f3n: inteligencia artificial aplicada al retail\u201d<\/strong>, una mesa redonda reunir\u00e1 a Estefan\u00eda Mart\u00ednez<\/strong>, experienced marketing leader<\/em> en Mira Mira<\/strong>; Jos\u00e9 Mar\u00eda L\u00f3pez Moreno<\/strong>, director de data & AI en Kiwoko<\/strong>; y Fernando Herranz<\/strong>, responsable de direcci\u00f3n y gesti\u00f3n de comercio electr\u00f3nico y marketing online en Leroy Merlin<\/strong>.<\/p>\n

Los participantes analizar\u00e1n c\u00f3mo el uso estrat\u00e9gico del dato y las soluciones basadas en IA est\u00e1n impactando en la toma de decisiones, la relaci\u00f3n con el consumidor y la eficiencia de los negocios. El encuentro tambi\u00e9n mirar\u00e1 hacia el futuro del sector con la mesa \u201cRetail 2030: tendencias que ya est\u00e1n transformando el sector\u201d<\/strong>, moderada por Marisa Manzano<\/strong>, media & digital growth director<\/em> en Jakala<\/strong>.<\/p>\n

En ella participar\u00e1n Marta Dom\u00ednguez<\/strong>, head of marketing<\/em> en MediaMarkt<\/strong>; \u00c1lex Nebot<\/strong>, marketing director<\/em> en UDON<\/strong>; y Antonia Adalid<\/strong>, marketing specialist<\/em> en Healthy Poke<\/strong>, quienes compartir\u00e1n su visi\u00f3n sobre los cambios que ya est\u00e1n redefiniendo la experiencia de compra, los h\u00e1bitos de consumo y la relaci\u00f3n entre marcas y clientes.<\/p>\n

Por su parte, Chema Le\u00f3n<\/strong>, director de marketing en Makro<\/strong>, ofrecer\u00e1 la ponencia \u201cC\u00f3mo construir marca en el mercado B2B: c\u00f3mo Makro se convirti\u00f3 en el mayor distribuidor de hosteler\u00eda de Espa\u00f1a\u201d<\/strong>. Su intervenci\u00f3n profundizar\u00e1 en las claves para desarrollar una marca s\u00f3lida en el entorno B2B y en la evoluci\u00f3n de Makro dentro del sector de la distribuci\u00f3n para hosteler\u00eda.<\/p>\n

La jornada incluir\u00e1\u00a0 una mesa redonda dedicada a los \u201cNuevos modelos de negocio\u201d<\/strong>, con la participaci\u00f3n de Pepa Gonz\u00e1lez<\/strong>, responsable de marketing en Tiendas Humana<\/strong>; V\u00edctor Hern\u00e1ndez<\/strong>, COO & CFO en Pol\u00edn et Moi<\/strong>; y Mar\u00eda Plaza<\/strong>, CMO en Miin Cosmetics<\/strong>. En este bloque se analizar\u00e1n f\u00f3rmulas emergentes de crecimiento, adaptaci\u00f3n y diferenciaci\u00f3n en un contexto marcado por la transformaci\u00f3n digital, los cambios en el consumo y la necesidad de conectar con nuevas audiencias.<\/p>\n

Con esta nueva edici\u00f3n, Best!n Retail<\/strong> se consolida como un punto de encuentro para profesionales y marcas que buscan anticiparse a las tendencias del sector y compartir experiencias en torno a la innovaci\u00f3n, la tecnolog\u00eda, el marketing y la evoluci\u00f3n del negocio retail.<\/p>\n

Compra tus entradas aqu\u00ed.<\/a><\/h3>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.<\/p>\n","protected":false},"author":10966,"featured_media":243879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[1866,6454,2114,2226,2341],"class_list":["post-243878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-best-awards","tag-bestn-retail","tag-creatividad","tag-marcas","tag-publicidad"],"acf":[],"yoast_head":"\nSe acerca la quinta edici\u00f3n de los Best!N Retail<\/title>\n<meta name=\"description\" content=\"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243878\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se acerca la quinta edici\u00f3n de los Best!N Retail\" \/>\n<meta property=\"og:description\" content=\"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243878\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T12:20:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T09:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Se acerca la quinta edici\u00f3n de los Best!N Retail\",\"datePublished\":\"2026-07-09T12:20:10+00:00\",\"dateModified\":\"2026-07-14T09:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878\"},\"wordCount\":552,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Retail-IPMARK-.jpg\",\"keywords\":[\"Best Awards\",\"Best!N Retail\",\"creatividad\",\"marcas\",\"publicidad\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243878\",\"name\":\"Se acerca la quinta edici\u00f3n de los Best!N Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Retail-IPMARK-.jpg\",\"datePublished\":\"2026-07-09T12:20:10+00:00\",\"dateModified\":\"2026-07-14T09:20:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=243878\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Retail-IPMARK-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/BestN-Retail-IPMARK-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Los participantes analizar\u00e1n c\u00f3mo el uso estrat\u00e9gico del dato y las soluciones basadas en IA est\u00e1n impactando en la toma de decisiones.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243878#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Se acerca la quinta edici\u00f3n de los Best!N Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Se acerca la quinta edici\u00f3n de los Best!N Retail","description":"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=243878","og_locale":"es_ES","og_type":"article","og_title":"Se acerca la quinta edici\u00f3n de los Best!N Retail","og_description":"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.","og_url":"https:\/\/ipmark.com\/?p=243878","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-07-09T12:20:10+00:00","article_modified_time":"2026-07-14T09:20:42+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=243878#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=243878"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Se acerca la quinta edici\u00f3n de los Best!N Retail","datePublished":"2026-07-09T12:20:10+00:00","dateModified":"2026-07-14T09:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=243878"},"wordCount":552,"image":{"@id":"https:\/\/ipmark.com\/?p=243878#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg","keywords":["Best Awards","Best!N Retail","creatividad","marcas","publicidad"],"articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=243878","url":"https:\/\/ipmark.com\/?p=243878","name":"Se acerca la quinta edici\u00f3n de los Best!N Retail","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=243878#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=243878#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg","datePublished":"2026-07-09T12:20:10+00:00","dateModified":"2026-07-14T09:20:42+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El encuentro se celebrar\u00e1 el 16 de septiembre y reunir\u00e1 a profesionales del sector retail para analizar los principales retos y oportunidades.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=243878#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=243878"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=243878#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/BestN-Retail-IPMARK-.jpg","width":1140,"height":635,"caption":"Los participantes analizar\u00e1n c\u00f3mo el uso estrat\u00e9gico del dato y las soluciones basadas en IA est\u00e1n impactando en la toma de decisiones."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=243878#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Se acerca la quinta edici\u00f3n de los Best!N Retail"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243878"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243878\/revisions"}],"predecessor-version":[{"id":244086,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243878\/revisions\/244086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/243879"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}