{"id":243809,"date":"2026-07-09T10:50:02","date_gmt":"2026-07-09T08:50:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=243809"},"modified":"2026-07-09T13:50:40","modified_gmt":"2026-07-09T11:50:40","slug":"integral-ad-science-lidiane-jones-directora-ejecutiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243809","title":{"rendered":"IAS nombra a Lidiane Jones nueva directora ejecutiva"},"content":{"rendered":"<p><strong>Integral Ad Science (IAS) ha anunciado el nombramiento de Lidiane Jones como nueva directora ejecutiva de la compa\u00f1\u00eda, con efecto inmediato. La directiva sucede en el cargo a Lisa Utzschneider, que ha liderado la empresa durante m\u00e1s de siete a\u00f1os y permanecer\u00e1 vinculada a IAS como asesora especial del Consejo de Administraci\u00f3n hasta finales de 2026 para facilitar la transici\u00f3n.<\/strong><\/p>\n<p>Utzschneider tambi\u00e9n ejercer\u00e1 como asesora especial de <strong>Novacap<\/strong> y de las empresas de su cartera, tras la adquisici\u00f3n de IAS por parte de la firma norteamericana de capital privado, una operaci\u00f3n completada a comienzos de 2026 y valorada en aproximadamente 1.900 millones de d\u00f3lares.<\/p>\n<p>El nombramiento de Jones se enmarca en la estrategia de IAS para r<strong>eforzar su posicionamiento en el mercado de la calidad de medios<\/strong> en un momento de transformaci\u00f3n de la publicidad digital. La compa\u00f1\u00eda destaca que <strong>la inteligencia artificial est\u00e1 modificando la forma en que se planifican,<\/strong> compran, miden y optimizan las campa\u00f1as, lo que incrementa la necesidad de informaci\u00f3n fiable para la toma de decisiones en tiempo real.<\/p>\n<p>Con m\u00e1s de dos d\u00e9cadas de experiencia en organizaciones de producto y tecnolog\u00eda, Jones ha ocupado cargos de m\u00e1xima responsabilidad en compa\u00f1\u00edas de software empresarial y consumo. Antes de incorporarse a IAS, fue <strong>CEO de Bumble y CEO de Slack<\/strong> tras su adquisici\u00f3n por parte de Salesforce, donde tambi\u00e9n ejerci\u00f3 como vicepresidenta ejecutiva y directora general de Experiencias Digitales. Anteriormente, desempe\u00f1\u00f3 puestos de liderazgo en <strong>Sonos<\/strong> y desarroll\u00f3 m\u00e1s de una d\u00e9cada de trayectoria en <strong>Microsoft<\/strong>.<\/p>\n<p>Los nuevos entornos digitales est\u00e1n<strong> aumentando la demanda de medici\u00f3n independiente, transparencia, brand safety y optimizaci\u00f3n publicitaria.<\/strong> IAS opera como una de las compa\u00f1\u00edas especializadas en calidad de medios, ayudando a anunciantes, agencias, plataformas y publishers a evaluar la visibilidad, seguridad, idoneidad y rendimiento de sus inversiones digitales.<\/p>\n<p>El nombramiento de Jones es el resultado de un proceso de sucesi\u00f3n desarrollado junto al Consejo de Administraci\u00f3n, Novacap y la propia Utzschneider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ex CEO de Bumble y Slack sucede a Lisa Utzschneider, que permanecer\u00e1 como asesora especial del consejo de administraci\u00f3n hasta finales de 2026.<\/p>\n","protected":false},"author":30,"featured_media":243811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2184],"class_list":["post-243809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integral Ad Science nombra a Lidiane Jones nueva directora ejecutiva<\/title>\n<meta name=\"description\" content=\"Integral Ad Science ha nombrado a Lidiane Jones nueva directora ejecutiva. 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