{"id":243751,"date":"2026-07-08T11:22:29","date_gmt":"2026-07-08T09:22:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=243751"},"modified":"2026-07-08T14:13:01","modified_gmt":"2026-07-08T12:13:01","slug":"squirrel-compra-adsplanning","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243751","title":{"rendered":"Squirrel compra el 100% de Adsplanning"},"content":{"rendered":"<p><strong>Squirrel ha formalizado y completado la adquisici\u00f3n del 100% de Adsplanning, compa\u00f1\u00eda espa\u00f1ola especializada en servicios de planificaci\u00f3n y gesti\u00f3n de publicidad digital. Una operaci\u00f3n previamente anunciada el pasado 15 de abril de 2026.<\/strong><\/p>\n<p>Adsplanning desarrolla soluciones de compra program\u00e1tica, anal\u00edtica avanzada, optimizaci\u00f3n de inversi\u00f3n publicitaria y activaci\u00f3n de campa\u00f1as basadas en datos. La compa\u00f1\u00eda opera en distintos mercados internacionales y presta servicio a anunciantes y marcas con el objetivo de mejorar el retorno de la inversi\u00f3n publicitaria.<\/p>\n<p>La culminaci\u00f3n de esta operaci\u00f3n supone un nuevo hito dentro de la estrategia de crecimiento inorg\u00e1nico de Squirrel. <strong>Ambas organizaciones han colaborado durante los \u00faltimos meses para preparar el proceso de integraci\u00f3n e identificar oportunidades<\/strong> de generaci\u00f3n de sinergias operativas, comerciales y tecnol\u00f3gicas.<\/p>\n<p>La adquisici\u00f3n se ha satisfecho \u00edntegramente mediante <strong>la entrega de acciones de Squirrel<\/strong>, valoradas a un precio de 3,20 euros por acci\u00f3n, por lo que la operaci\u00f3n no ha supuesto salida de caja para la compa\u00f1\u00eda. Asimismo, <strong>se mantiene el compromiso de permanencia<\/strong>, o lock-up, asumido por los vendedores, reforzando su alineaci\u00f3n con el proyecto empresarial de Squirrel y con su estrategia de creaci\u00f3n de valor sostenible para los accionistas a largo plazo.<\/p>\n<p>La integraci\u00f3n de Adsplanning continuar\u00e1 desarroll\u00e1ndose de forma progresiva durante los pr\u00f3ximos meses, conforme al plan previsto. El objetivo ser\u00e1 maximizar las sinergias comerciales, tecnol\u00f3gicas y operativas derivadas de la operaci\u00f3n, acelerar el desarrollo de soluciones de alto valor a\u00f1adido para clientes y anunciantes y seguir impulsando el crecimiento rentable de Squirrel.<\/p>\n<p>Squirrel estima que Adsplanning <strong>cerrar\u00e1 el ejercicio 2026 con unos ingresos superiores a 18 millones de euros<\/strong>, lo que representar\u00eda un crecimiento de m\u00e1s del 38% respecto a 2025. La compa\u00f1\u00eda tambi\u00e9n prev\u00e9 que alcance un EBITDA superior a 5 millones de euros, equivalente a un incremento de m\u00e1s del 56%, con un margen EBITDA en torno al 28%.<\/p>\n<h3><strong>47 compras en 2025<\/strong><\/h3>\n<p>La operaci\u00f3n se enmarca en momento de intensa actividad corporativa en el sector publicitario. Tal y como recoge recientemente IPMARK en el reportaje sobre las operaciones \u00a0<a href=\"https:\/\/ipmark.com\/informes\/segundo-estudio-de-ma-2026-by-ipmark-bud-advisors\/\">M&amp;A<\/a>, durante el primer semestre de 2025 se identificaron 47 adquisiciones en el ecosistema publicitario espa\u00f1ol y global, con Squirrel como un comprador activo, tras protagonizar <strong>cuatro operaciones<\/strong> en febrero vinculadas a marketing experiencial, medios, plataformas de pago y AdTech deportivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adsplanning, que opera en distintos mercados internacionales, desarrolla soluciones de compra program\u00e1tica, anal\u00edtica avanzada, optimizaci\u00f3n de la inversi\u00f3n publicitaria y activaci\u00f3n de campa\u00f1as basadas en datos.<\/p>\n","protected":false},"author":30,"featured_media":243271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2227],"class_list":["post-243751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squirrel compra la agencia de marketing digital Adsplanning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243751\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Squirrel compra la agencia de marketing 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