{"id":243744,"date":"2026-07-08T10:52:23","date_gmt":"2026-07-08T08:52:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=243744"},"modified":"2026-07-08T14:09:19","modified_gmt":"2026-07-08T12:09:19","slug":"turismo-de-andalucia-roma-primer-qr-azulejos-andaluces","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243744","title":{"rendered":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos"},"content":{"rendered":"<p><strong>Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una iniciativa de promoci\u00f3n internacional que convierte el primer c\u00f3digo QR de la historia elaborado con azulejos andaluces en una puerta de entrada hacia el destino.<\/strong><\/p>\n<p>La instalaci\u00f3n, ubicada de forma permanente en la <strong>Piazza Navona de Roma<\/strong>, une artesan\u00eda, tecnolog\u00eda y contenido digital para invitar al p\u00fablico a descubrir la diversidad tur\u00edstica de Andaluc\u00eda.<\/p>\n<p>La acci\u00f3n, ideada por <strong>Ernest<\/strong> y desarrollada junto al <strong>artesano andaluz Esteban Mart\u00edn,<\/strong> transforma una pieza de artesan\u00eda tradicional en un soporte interactivo. Desde cerca, la instalaci\u00f3n muestra el trabajo manual del barro, el esmalte y el fuego, realizado con t\u00e9cnicas transmitidas durante generaciones. Desde lejos, <strong>funciona como un c\u00f3digo QR completamente anal\u00f3gico<\/strong> que puede ser escaneado por los visitantes.<\/p>\n<p>Al acceder al c\u00f3digo, los usuarios descubren c\u00f3mo <strong>fue creada la pieza, qui\u00e9n la hizo posible y una selecci\u00f3n de contenidos vinculados a la arquitectura<\/strong>, la gastronom\u00eda, la naturaleza, la innovaci\u00f3n y las tradiciones andaluzas. Estos contenidos se actualizar\u00e1n peri\u00f3dicamente, convirtiendo Andalusian Stargate en una plataforma viva de promoci\u00f3n tur\u00edstica internacional.<\/p>\n<h3><strong>Notoriedad de Andaluc\u00eda<\/strong><\/h3>\n<p>Con esta iniciativa, Turismo y Deporte de Andaluc\u00eda <strong>refuerza su estrategia de posicionamiento exterior<\/strong> del destino mediante formatos experienciales e innovadores, capaces de conectar emocionalmente con el viajero y proyectar una imagen de Andaluc\u00eda creativa, sostenible y abierta al mundo.<\/p>\n<p>La elecci\u00f3n de Roma como primer emplazamiento responde al objetivo de acercar la marca Andaluc\u00eda a una de las ciudades m\u00e1s emblem\u00e1ticas y visitadas del mundo. La instalaci\u00f3n se dirige tanto <strong>a los turistas que transitan por la capital italiana<\/strong> como a sus residentes, proponiendo una experiencia de descubrimiento ligada a la identidad cultural andaluza.<\/p>\n<p>Andalusian Stargate se concibe como <strong>una herramienta de marca orientada a amplificar la notoriedad de Andaluc\u00eda<\/strong> en los mercados internacionales, generar recuerdo e inspirar futuras visitas. A trav\u00e9s de la combinaci\u00f3n de artesan\u00eda, tecnolog\u00eda y contenidos digitales, la iniciativa busca mostrar la capacidad del destino para unir tradici\u00f3n e innovaci\u00f3n.<\/p>\n<p>La instalaci\u00f3n de Roma ser\u00e1 la primera de una serie de intervenciones art\u00edsticas que Turismo de Andaluc\u00eda prev\u00e9 llevar a otras grandes capitales internacionales.<\/p>\n<p><iframe loading=\"lazy\" title=\"Andalusian Stargate\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BARWZyURqY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al acceder al c\u00f3digo, los usuarios conocen c\u00f3mo fue creado el azulejo, qui\u00e9n lo hizo y una selecci\u00f3n de contenidos vinculados a tradiciones andaluzas.<\/p>\n","protected":false},"author":30,"featured_media":243745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-243744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos<\/title>\n<meta name=\"description\" content=\"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243744\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos\" \/>\n<meta property=\"og:description\" content=\"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243744\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T08:52:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T12:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1177\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos\",\"datePublished\":\"2026-07-08T08:52:23+00:00\",\"dateModified\":\"2026-07-08T12:09:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744\"},\"wordCount\":411,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-turismo-andalucia-ok.jpg\",\"keywords\":[\"anuncio\",\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243744\",\"name\":\"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-turismo-andalucia-ok.jpg\",\"datePublished\":\"2026-07-08T08:52:23+00:00\",\"dateModified\":\"2026-07-08T12:09:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=243744\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-turismo-andalucia-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-turismo-andalucia-ok.jpg\",\"width\":1177,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243744#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos","description":"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=243744","og_locale":"es_ES","og_type":"article","og_title":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos","og_description":"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.","og_url":"https:\/\/ipmark.com\/?p=243744","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-07-08T08:52:23+00:00","article_modified_time":"2026-07-08T12:09:19+00:00","og_image":[{"width":1177,"height":663,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=243744#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=243744"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos","datePublished":"2026-07-08T08:52:23+00:00","dateModified":"2026-07-08T12:09:19+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=243744"},"wordCount":411,"image":{"@id":"https:\/\/ipmark.com\/?p=243744#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg","keywords":["anuncio","creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=243744","url":"https:\/\/ipmark.com\/?p=243744","name":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=243744#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=243744#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg","datePublished":"2026-07-08T08:52:23+00:00","dateModified":"2026-07-08T12:09:19+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Turismo y Deporte de Andaluc\u00eda ha lanzado Andalusian Stargate, una acci\u00f3n de promoci\u00f3n tur\u00edstica internacional. El azulejo andaluz protagoniza este proyecto.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=243744#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=243744"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=243744#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-turismo-andalucia-ok.jpg","width":1177,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=243744#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Turismo de Andaluc\u00eda lleva a Roma el primer QR hecho con azulejos"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243744"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243744\/revisions"}],"predecessor-version":[{"id":243777,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243744\/revisions\/243777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/243745"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}