{"id":243711,"date":"2026-07-07T14:34:15","date_gmt":"2026-07-07T12:34:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=243711"},"modified":"2026-07-07T14:48:36","modified_gmt":"2026-07-07T12:48:36","slug":"verisure-ficha-marc-marquez-como-nuevo-embajador-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243711","title":{"rendered":"Verisure ficha a Marc M\u00e1rquez como nuevo embajador de marca"},"content":{"rendered":"<p><strong>El piloto de MotoGP nueve veces campe\u00f3n del mundo Marc M\u00e1rquez se ha convertido en el nuevo embajador de marca de Verisure, protagonista a su vez de la nueva campa\u00f1a de la firma de alarmas, anteriormente conocida en Espa\u00f1a como Securitas Direct.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva campa\u00f1a de Verisure, realizada junto a la agencia creativa <strong>TBWA\\Espa\u00f1a<\/strong>, traslada al universo de la protecci\u00f3n los c\u00f3digos de la alta competici\u00f3n. Seg\u00fan recuerdan desde la agencia, igual que en MotoGP una victoria se decide en d\u00e9cimas de segundo gracias a la coordinaci\u00f3n entre piloto, equipo y tecnolog\u00eda, la protecci\u00f3n de Verisure se construye sobre esos mismos pilares: innovaci\u00f3n, expertos en seguridad y capacidad de respuesta inmediata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMarc M\u00e1rquez representa a la perfecci\u00f3n el ADN de Verisure. Compartimos una misma manera de entender el liderazgo: combinar la mejor tecnolog\u00eda con las mejores personas para ofrecer siempre la m\u00e1xima capacidad de respuesta. Esta campa\u00f1a refleja esa visi\u00f3n y supone un paso m\u00e1s en la construcci\u00f3n de una marca cada vez m\u00e1s relevante y cercana para nuestros clientes\u201d, ha explicado <strong>Nina Llordachs<\/strong>, directora de marketing de<strong> Verisure Espa\u00f1a<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pieza principal de la campa\u00f1a es un <strong>spot manifiesto de 35 segundos protagonizado por el piloto<\/strong>, el cual establece el <strong>paralelismo entre la competici\u00f3n y la protecci\u00f3n<\/strong>. A partir de esta pieza nace tambi\u00e9n una serie de <strong>cuatro spots de producto centrados en algunas de las principales soluciones de la compa\u00f1\u00eda<\/strong>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/y-s3GaQILAA?si=XooUQzYKoc4TfRL_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a cuenta con creatividades tambi\u00e9n para su distribuci\u00f3n, adem\u00e1s de en Televisi\u00f3n, en medios digitales, redes sociales, Exterior Digital (DOOH), Exterior y grandes formatos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la campa\u00f1a publicitaria, la colaboraci\u00f3n con M\u00e1rquez incluye la <strong>incorporaci\u00f3n del logo de Verisure en los laterales del casco del piloto<\/strong>. El mismo comenz\u00f3 a verse en el Gran Premio de Espa\u00f1a celebrado en Jerez.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El piloto de MotoGP protagoniza la nueva campa\u00f1a de la firma de alarmas. <\/p>\n","protected":false},"author":29,"featured_media":243713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-243711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verisure ficha a Marc M\u00e1rquez como nuevo embajador de marca<\/title>\n<meta name=\"description\" content=\"El piloto de MotoGP Marc M\u00e1rquez se ha convertido en el nuevo embajador de marca de Verisure, protagonista a su vez de 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