{"id":243704,"date":"2026-07-07T14:09:49","date_gmt":"2026-07-07T12:09:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=243704"},"modified":"2026-07-07T14:29:59","modified_gmt":"2026-07-07T12:29:59","slug":"el-contact-center-espana-crece-094-alcanza-2025-millones-euros","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243704","title":{"rendered":"El contact center en Espa\u00f1a crece un 0,94% y alcanza los 2.025 millones de euros"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"86\" data-end=\"579\"><strong>El sector del contact center en Espa\u00f1a alcanz\u00f3 en 2025 una facturaci\u00f3n de 2.025,82 millones de euros, lo que supone un crecimiento del 0,94% en t\u00e9rminos comparables, seg\u00fan el Estudio de Mercado 2025 presentado por la Asociaci\u00f3n CEX, la Asociaci\u00f3n de Compa\u00f1\u00edas de Experiencia con Cliente. <\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"86\" data-end=\"579\">El dato refleja un escenario de estancamiento de la actividad, especialmente relevante en el actual contexto inflacionario. Del total de la facturaci\u00f3n, <strong data-start=\"610\" data-end=\"640\">1.849,37 millones de euros<\/strong> correspondieron a la actividad desarrollada en territorio nacional, mientras que <strong data-start=\"722\" data-end=\"741\">176,45 millones<\/strong> procedieron de operaciones <em data-start=\"769\" data-end=\"779\">offshore<\/em>, entendidas como servicios del mercado espa\u00f1ol prestados desde fuera de Espa\u00f1a.<\/p>\n<p data-start=\"861\" data-end=\"1110\">El informe apunta a una evoluci\u00f3n desigual por \u00e1mbito geogr\u00e1fico. Mientras que la actividad en Espa\u00f1a descendi\u00f3 un <strong data-start=\"976\" data-end=\"985\">0,21%<\/strong>, el negocio <em data-start=\"998\" data-end=\"1008\">offshore<\/em> creci\u00f3 un <strong data-start=\"1019\" data-end=\"1029\">14,85%<\/strong>, confirmando una tendencia creciente hacia la deslocalizaci\u00f3n dentro del sector. <strong>La evoluci\u00f3n del empleo tampoco acompa\u00f1\u00f3 al leve avance de la facturaci\u00f3n. <\/strong><\/p>\n<p data-start=\"861\" data-end=\"1110\">Las compa\u00f1\u00edas asociadas a CEX cerraron 2025 con <strong data-start=\"1235\" data-end=\"1259\">78.234 profesionales<\/strong>, un <strong data-start=\"1264\" data-end=\"1278\">4,1% menos<\/strong> que el a\u00f1o anterior. En Espa\u00f1a, el empleo cay\u00f3 un <strong data-start=\"1329\" data-end=\"1337\">6,7%<\/strong>, hasta los <strong data-start=\"1349\" data-end=\"1372\">65.859 trabajadores<\/strong>, mientras que en el \u00e1mbito <em data-start=\"1400\" data-end=\"1410\">offshore<\/em> aument\u00f3 un <strong data-start=\"1422\" data-end=\"1431\">12,5%<\/strong>, hasta alcanzar los <strong data-start=\"1452\" data-end=\"1472\">12.375 empleados<\/strong>.<\/p>\n<p data-start=\"1475\" data-end=\"1878\">Seg\u00fan la asociaci\u00f3n, estos datos reflejan una p\u00e9rdida de competitividad del mercado nacional, donde la cifra de negocio apenas avanza y el empleo retrocede con fuerza. A esta situaci\u00f3n se suma <strong>el incremento del absentismo<\/strong>, que volvi\u00f3 a marcar un nuevo m\u00e1ximo en el sector hasta situarse en el <strong data-start=\"1768\" data-end=\"1778\">15,09%<\/strong>, m\u00e1s del doble de la tasa promedio del sector servicios en Espa\u00f1a, que se encuentra en el <strong data-start=\"1869\" data-end=\"1877\">7,1%<\/strong>.<\/p>\n<p data-start=\"1880\" data-end=\"2307\">No obstante, las empresas asociadas a <strong>CEX<\/strong> contin\u00faan desempe\u00f1ando un papel relevante para sus clientes, especialmente en un momento en el que la hiperpersonalizaci\u00f3n gana peso en las estrategias de relaci\u00f3n con el consumidor. El informe se\u00f1ala que el <strong data-start=\"2139\" data-end=\"2162\">49% de los clientes<\/strong> mantiene una antig\u00fcedad superior a siete a\u00f1os y que la <strong data-start=\"2218\" data-end=\"2241\">Atenci\u00f3n al Cliente<\/strong>, con un peso del <strong data-start=\"2259\" data-end=\"2266\">59%<\/strong>, sigue siendo el servicio m\u00e1s demandado.<\/p>\n<p data-start=\"2309\" data-end=\"2623\">Por sectores, en Espa\u00f1a los \u00e1mbitos con mayor demanda son <strong data-start=\"2367\" data-end=\"2430\">Seguros, Banca y Servicios Financieros y Telecomunicaciones<\/strong>, que concentran conjuntamente el <strong data-start=\"2464\" data-end=\"2471\">52%<\/strong> de la actividad. En el caso del <em data-start=\"2504\" data-end=\"2514\">offshore<\/em>, los principales sectores son <strong data-start=\"2545\" data-end=\"2588\">Utilities, Telecomunicaciones y Seguros<\/strong>, con un peso conjunto del <strong data-start=\"2615\" data-end=\"2622\">63%<\/strong>.<\/p>\n<h2 data-start=\"2309\" data-end=\"2623\">Avance de la tecnolog\u00eda<\/h2>\n<p data-start=\"2625\" data-end=\"3133\">El estudio tambi\u00e9n muestra el avance de la tecnolog\u00eda dentro del sector. En 2025, la inversi\u00f3n tecnol\u00f3gica respecto al coste de empresa \u2014excluyendo el gasto de personal\u2014 creci\u00f3 siete puntos, hasta alcanzar el <strong data-start=\"2834\" data-end=\"2841\">68%<\/strong>. Entre las herramientas m\u00e1s implantadas destacan <strong data-start=\"2891\" data-end=\"2934\">Business Analytics y Reporting Avanzado<\/strong>, presentes en el <strong data-start=\"2952\" data-end=\"2959\">94%<\/strong> de las compa\u00f1\u00edas, seguidas de soluciones omnicanales, <em data-start=\"3014\" data-end=\"3025\">workforce<\/em>, automatizaci\u00f3n rob\u00f3tica de procesos e inteligencia artificial, todas ellas con un <strong data-start=\"3109\" data-end=\"3116\">89%<\/strong> de implantaci\u00f3n.<\/p>\n<p data-start=\"3135\" data-end=\"3324\"><strong>El tel\u00e9fono contin\u00faa siendo el canal m\u00e1s utilizado, con un peso del 69%<\/strong>, aunque otros canales como el correo electr\u00f3nico, el chat, los <em data-start=\"3274\" data-end=\"3284\">chatbots<\/em> y WhatsApp siguen ganando protagonismo. La Asociaci\u00f3n CEX destaca el alto nivel de certificaci\u00f3n del sector: el <strong data-start=\"3405\" data-end=\"3429\">94% de las compa\u00f1\u00edas<\/strong> y el <strong data-start=\"3435\" data-end=\"3461\">91% de las plataformas<\/strong> cuentan con certificados de calidad. Entre ellos, la norma <strong data-start=\"3521\" data-end=\"3534\">ISO 27001<\/strong> sigue siendo la m\u00e1s utilizada, con un <strong data-start=\"3573\" data-end=\"3580\">71%<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional, mientras que 176,45 millones procedieron de operaciones offshore.<\/p>\n","protected":false},"author":10966,"featured_media":243705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598],"class_list":["post-243704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El contact center en Espa\u00f1a crece un 0,94%<\/title>\n<meta name=\"description\" content=\"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243704\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contact center en Espa\u00f1a crece un 0,94%\" \/>\n<meta property=\"og:description\" content=\"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243704\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T12:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T12:29:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"El contact center en Espa\u00f1a crece un 0,94% y alcanza los 2.025 millones de euros\",\"datePublished\":\"2026-07-07T12:09:49+00:00\",\"dateModified\":\"2026-07-07T12:29:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704\"},\"wordCount\":550,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Contact-Center-2025.jpg\",\"keywords\":[\"experiencia de cliente\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243704\",\"name\":\"El contact center en Espa\u00f1a crece un 0,94%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Contact-Center-2025.jpg\",\"datePublished\":\"2026-07-07T12:09:49+00:00\",\"dateModified\":\"2026-07-07T12:29:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=243704\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Contact-Center-2025.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Contact-Center-2025.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Entre las herramientas m\u00e1s implantadas destacan Business Analytics y Reporting Avanzado, presentes en el 94% de las compa\u00f1\u00edas.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243704#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El contact center en Espa\u00f1a crece un 0,94% y alcanza los 2.025 millones de euros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El contact center en Espa\u00f1a crece un 0,94%","description":"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=243704","og_locale":"es_ES","og_type":"article","og_title":"El contact center en Espa\u00f1a crece un 0,94%","og_description":"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.","og_url":"https:\/\/ipmark.com\/?p=243704","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-07-07T12:09:49+00:00","article_modified_time":"2026-07-07T12:29:59+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=243704#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=243704"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"El contact center en Espa\u00f1a crece un 0,94% y alcanza los 2.025 millones de euros","datePublished":"2026-07-07T12:09:49+00:00","dateModified":"2026-07-07T12:29:59+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=243704"},"wordCount":550,"image":{"@id":"https:\/\/ipmark.com\/?p=243704#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg","keywords":["experiencia de cliente"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=243704","url":"https:\/\/ipmark.com\/?p=243704","name":"El contact center en Espa\u00f1a crece un 0,94%","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=243704#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=243704#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg","datePublished":"2026-07-07T12:09:49+00:00","dateModified":"2026-07-07T12:29:59+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Del total de la facturaci\u00f3n, 1.849,37 millones de euros correspondieron a la actividad desarrollada en territorio nacional.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=243704#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=243704"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=243704#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Contact-Center-2025.jpg","width":1140,"height":635,"caption":"Entre las herramientas m\u00e1s implantadas destacan Business Analytics y Reporting Avanzado, presentes en el 94% de las compa\u00f1\u00edas."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=243704#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El contact center en Espa\u00f1a crece un 0,94% y alcanza los 2.025 millones de euros"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243704"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243704\/revisions"}],"predecessor-version":[{"id":243718,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243704\/revisions\/243718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/243705"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}