{"id":243682,"date":"2026-07-07T11:14:12","date_gmt":"2026-07-07T09:14:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=243682"},"modified":"2026-07-07T14:44:24","modified_gmt":"2026-07-07T12:44:24","slug":"adsmurai-presenta-mcp-conectar-ia-marketing-real","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243682","title":{"rendered":"Adsmurai presenta su MCP para conectar IA y marketing real"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"110\" data-end=\"433\"><strong>Adsmurai, <em data-start=\"132\" data-end=\"153\">Growth-Tech Partner<\/em> especializado en transformar el marketing en un sistema de crecimiento conectado, medible y escalable, presenta junto a OpenAI una demostraci\u00f3n de c\u00f3mo Codex puede conectarse al MCP de la compa\u00f1\u00eda para interactuar con herramientas de Adsmurai Marketing Platform.<\/strong><\/p>\n<p data-start=\"435\" data-end=\"822\">La demostraci\u00f3n, realizada la semana pasada por <strong>Codex de OpenAI en Madrid<\/strong>, supuso la primera presentaci\u00f3n p\u00fablica del MCP de <strong>Adsmurai.<\/strong> Durante la sesi\u00f3n, se mostr\u00f3 c\u00f3mo Codex pod\u00eda generar clips de v\u00eddeo y utilizarlos posteriormente en la creaci\u00f3n de anuncios en<strong> Meta<\/strong>, conectando la generaci\u00f3n de ideas con la ejecuci\u00f3n real de acciones sobre campa\u00f1as, creatividades y activos digitales.<\/p>\n<p data-start=\"824\" data-end=\"1318\">Este avance da continuidad a la visi\u00f3n presentada recientemente con <strong data-start=\"892\" data-end=\"900\">Kata<\/strong>,<strong> la IA de Marketing de Adsmurai.<\/strong> La herramienta est\u00e1 dise\u00f1ada para ayudar a los equipos a resolver retos de negocio y operar sobre campa\u00f1as, creatividades, cat\u00e1logos, medici\u00f3n, <em data-start=\"1078\" data-end=\"1089\">reporting<\/em>, planificaci\u00f3n y optimizaci\u00f3n.<\/p>\n<p data-start=\"824\" data-end=\"1318\">Seg\u00fan la compa\u00f1\u00eda, el objetivo no es \u00fanicamente generar contenidos o recomendaciones, sino conectar la inteligencia artificial con los procesos que permiten activar, medir y escalar el crecimiento. Para las marcas, <strong>el valor del MCP de Adsmurai reside en reducir la distancia entre la inteligencia artificial<\/strong> y la operativa real del marketing.<\/p>\n<p data-start=\"824\" data-end=\"1318\"><strong data-start=\"1483\" data-end=\"1514\">Adsmurai Marketing Platform<\/strong> <strong>act\u00faa como una capa operativa que centraliza datos y <em data-start=\"1568\" data-end=\"1578\">tracking<\/em>, planificaci\u00f3n de medios<\/strong>, <em data-start=\"1605\" data-end=\"1612\">feeds<\/em>, creatividades, <em data-start=\"1629\" data-end=\"1641\">dashboards<\/em> y modelos de medici\u00f3n para m\u00e1s de 100 marcas globales. El MCP permite que los agentes de IA act\u00faen sobre esta infraestructura de forma segura, controlada y trazable.<\/p>\n<p data-start=\"1809\" data-end=\"2318\"><strong>La compa\u00f1\u00eda destaca que esta integraci\u00f3n aporta mayor velocidad de ejecuci\u00f3n<\/strong>, reduce la dependencia de desarrollos espec\u00edficos y mejora el control sobre acciones que pueden impactar en campa\u00f1as, presupuestos o activos de marketing.<\/p>\n<p data-start=\"1809\" data-end=\"2318\">Actualmente, <strong>el MCP de Adsmurai conecta 287 herramientas en producci\u00f3n<\/strong> vinculadas a <em data-start=\"2129\" data-end=\"2136\">feeds<\/em>, campa\u00f1as, <em data-start=\"2148\" data-end=\"2159\">reporting<\/em>, MMM y <em data-start=\"2167\" data-end=\"2178\">workspace<\/em>, incorporando mecanismos de seguridad, trazabilidad y gobernanza dentro de una infraestructura ya utilizada por m\u00e1s de 100 marcas globales.<\/p>\n<p data-start=\"2320\" data-end=\"2705\">\u201cCon Kata definimos nuestra visi\u00f3n de IA aplicada al marketing. Con el MCP mostramos la infraestructura que permite conectar esa inteligencia con herramientas, datos y procesos reales. <strong>La diferencia no est\u00e1 solo en generar respuestas, sino en poder actuar sobre la operaci\u00f3n de una marca<\/strong> con control, trazabilidad y foco en negocio\u201d, afirma <strong data-start=\"2661\" data-end=\"2674\">Otto Wust<\/strong>, cofundador y COO de<strong> Adsmurai.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La herramienta ayuda a los equipos a resolver retos de negocio y operar sobre campa\u00f1as, creatividades, cat\u00e1logos, medici\u00f3n, reporting, planificaci\u00f3n y optimizaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":243684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524],"class_list":["post-243682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adsmurai presenta su MCP para conectar IA y marketing real<\/title>\n<meta name=\"description\" content=\"La herramienta ayuda a los equipos a resolver retos de negocio y operar sobre campa\u00f1as, creatividades, cat\u00e1logos, medici\u00f3n, reporting, planificaci\u00f3n y optimizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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