{"id":243679,"date":"2026-07-07T10:34:27","date_gmt":"2026-07-07T08:34:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=243679"},"modified":"2026-07-07T14:46:34","modified_gmt":"2026-07-07T12:46:34","slug":"la-act-renueva-comite-ejecutivo-sam-judez-estara-frente-asociacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243679","title":{"rendered":"La ACT renueva su Comit\u00e9 Ejecutivo con Sam J\u00fadez al frente"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"90\" data-end=\"489\"><strong>La Asociaci\u00f3n de Agencias de Creatividad Transformadora (ACT) anuncia nuevos nombramientos en su Comit\u00e9 Ejecutivo tras la celebraci\u00f3n de su asamblea general extraordinaria, en la que tambi\u00e9n se confirm\u00f3 la continuidad de Sam J\u00fadez, CEO de TBWA Espa\u00f1a, como presidenta de la asociaci\u00f3n durante los pr\u00f3ximos dos a\u00f1os.<\/strong><\/p>\n<p data-start=\"491\" data-end=\"808\">J\u00fadez, que preside la ACT desde marzo de 2024, renovar\u00e1 as\u00ed su mandato con <strong>el objetivo de seguir afrontando los retos y oportunidades de la industria<\/strong> publicitaria en un contexto marcado por la transformaci\u00f3n del sector, la evoluci\u00f3n tecnol\u00f3gica y la necesidad de poner en valor el papel estrat\u00e9gico de la creatividad.<\/p>\n<p data-start=\"810\" data-end=\"1076\">Durante la asamblea, la presidenta realiz\u00f3 un balance del \u00faltimo ejercicio y destac\u00f3 la labor de los miembros de la asociaci\u00f3n en proyectos clave como <strong data-start=\"961\" data-end=\"1028\">Marca Balance, Remuneraci\u00f3n, Concursos, Inteligencia Artificial<\/strong> y el <strong data-start=\"1034\" data-end=\"1062\">40 aniversario de El Sol<\/strong>, entre otros.<\/p>\n<p data-start=\"1078\" data-end=\"1482\">\u201cSeguiremos trabajando para anticiparnos a los retos del sector, proyectar el futuro de una industria que no deja de evolucionar y, m\u00e1s importante si cabe, seguir poniendo en valor lo que hacemos en un entorno tan s\u00edsmico como el de hoy\u201d, se\u00f1al\u00f3 J\u00fadez tras renovar su cargo. <strong>La presidenta tambi\u00e9n agradeci\u00f3 el apoyo, conocimiento y compromiso del Comit\u00e9 Ejecutivo<\/strong>, de los miembros y del equipo de la ACT.<\/p>\n<p data-start=\"1484\" data-end=\"1919\">Entre las nuevas incorporaciones al Comit\u00e9 Ejecutivo figuran <strong data-start=\"1545\" data-end=\"1560\">\u00c1lvaro Al\u00e9s<\/strong>, CEO de 360\u00ba MC Group; <strong data-start=\"1584\" data-end=\"1601\">I\u00f1aki Bendito<\/strong>, presidente de Kitchen; y <strong data-start=\"1628\" data-end=\"1649\">Alejandro Saracho<\/strong>, general manager en Havas. A ellos se suman las renovaciones de <strong data-start=\"1714\" data-end=\"1733\">Alberto Pachano<\/strong>, de We Are Social; <strong data-start=\"1753\" data-end=\"1769\">Beatriz Arce<\/strong>, de PS21; <strong data-start=\"1780\" data-end=\"1797\">Carlos \u00c1lvaro<\/strong>, de Pop In Group; <strong data-start=\"1816\" data-end=\"1832\">Germ\u00e1n Silva<\/strong>, de Jungle; <strong data-start=\"1845\" data-end=\"1861\">Miguel Conde<\/strong>, de BAP&amp;Conde; y la propia <strong data-start=\"1889\" data-end=\"1902\">Sam J\u00fadez<\/strong>, de TBWA Espa\u00f1a.<\/p>\n<p data-start=\"1921\" data-end=\"2229\"><strong>El nuevo Comit\u00e9 Ejecutivo de la ACT e<\/strong>star\u00e1 integrado por Alberto Pachano, Alejandro Saracho, Andr\u00e9s Mart\u00ednez, \u00c1lvaro Al\u00e9s, Beatriz Arce, Carlos \u00c1lvaro, Cedric Bertin, Germ\u00e1n Silva, I\u00f1aki Bendito, Jos\u00e9 Mar\u00eda Roca, Miguel Conde, Miguel Olivares, \u00d3scar Orellana y Paco Mendoza, bajo la presidencia de Sam J\u00fadez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00fadez, que preside la asociaci\u00f3n desde marzo de 2024, renovar\u00e1 su mandato para abordar los retos y oportunidades de la industria.<\/p>\n","protected":false},"author":10966,"featured_media":243680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-243679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La ACT renueva su Comit\u00e9 Ejecutivo y Sam J\u00fadez estar\u00e1 al frente<\/title>\n<meta name=\"description\" content=\"J\u00fadez, que preside la asociaci\u00f3n desde marzo de 2024, renovar\u00e1 su mandato para abordar los retos y 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