{"id":243662,"date":"2026-07-06T14:59:32","date_gmt":"2026-07-06T12:59:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=243662"},"modified":"2026-07-06T14:59:32","modified_gmt":"2026-07-06T12:59:32","slug":"maria-herranz-asume-la-direccion-de-ogilvy-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243662","title":{"rendered":"Mar\u00eda Herranz asume la direcci\u00f3n de Ogilvy Spain"},"content":{"rendered":"<p class=\"isSelectedEnd\">La agencia ha nombrado a Mar\u00eda Herranz nueva <em>managing director<\/em> en Espa\u00f1a, un movimiento que se conoce pocos d\u00edas despu\u00e9s de la <a href=\"https:\/\/ipmark.com\/jordi-urbea-deja-ogilvy-espana-27-anos-agencia\/\">salida de Jordi Urbea<\/a>, que deja la compa\u00f1\u00eda tras 27 a\u00f1os de trayectoria, y en paralelo al desarrollo de la nueva estructura de WPP Creative Iberia.<\/p>\n<p class=\"isSelectedEnd\">Herranz coliderar\u00e1 esta etapa junto a Roberto Fara, <em>chief creative officer<\/em> de Ogilvy Spain. Con este nombramiento, <strong>la agencia vuelve a apostar por una direcci\u00f3n en dupla tras la salida, hace un a\u00f1o, de Marta Guti\u00e9rrez, hasta entonces vicepresidenta y <em>CEO<\/em> de Ogilvy Madrid<\/strong>, <a href=\"https:\/\/ipmark.com\/marta-gutierrez-ceo-dentsu-creative-espana\/\">para incorporarse a Dentsu Creative<\/a>.<\/p>\n<p class=\"isSelectedEnd\">La nueva <em>managing director<\/em> era hasta ahora <strong>m\u00e1xima responsable del \u00e1rea de <em>Advertising, Brand and Content<\/em><\/strong>. Durante los \u00faltimos a\u00f1os ha participado en la evoluci\u00f3n creativa de Ogilvy y en el desarrollo de plataformas de comunicaci\u00f3n para clientes locales e internacionales. Seg\u00fan la agencia, su nombramiento da continuidad a la apuesta por la creatividad y la eficacia de negocio.<\/p>\n<p class=\"isSelectedEnd\">\u201cEste reto\u201d supone, en palabras de Herranz, una responsabilidad \u201ccon un enorme respeto por el legado de Ogilvy y por todas las personas que han contribuido a construirlo\u201d, adem\u00e1s de una oportunidad para impulsar el futuro de la agencia. La directiva ha se\u00f1alado que <strong>el objetivo pasa por ser \u201cel <em>partner<\/em> de crecimiento m\u00e1s ambicioso\u201d para sus clientes, trabajando junto a Roberto Fara y los equipos de liderazgo creativo, estrat\u00e9gico y de clientes<\/strong>.<\/p>\n<h2>Bajo el paraguas de WPP Creative Iberia<\/h2>\n<p class=\"isSelectedEnd\">El nombramiento se produce tambi\u00e9n en paralelo <strong>al desarrollo de WPP Creative Iberia, estructura liderada por Alex Mari\u00f1o como <em>CEO<\/em><\/strong>. Este modelo busca simplificar la colaboraci\u00f3n entre las agencias creativas de WPP en la regi\u00f3n y facilitar el acceso a capacidades compartidas en tecnolog\u00eda, producci\u00f3n e innovaci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\">Dentro de esta organizaci\u00f3n, <strong>Ogilvy mantendr\u00e1 su posicionamiento, cultura y autonom\u00eda, apoy\u00e1ndose en capacidades transversales del grupo para reforzar sus propuestas de comunicaci\u00f3n<\/strong>.<\/p>\n<p>Alex Mari\u00f1o, <em>CEO<\/em> de WPP Creative Iberia, ha destacado que el liderazgo de Herranz en la direcci\u00f3n general, junto a Fara desde el \u00e1rea creativa, garantiza \u201cuna transici\u00f3n natural\u201d y un impulso renovado para la agencia en el mercado espa\u00f1ol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La c\u00fapula de Ogilvy Spain vuelve a reorganizarse tras la salida de Jordi Urbea, CEO de la compa\u00f1\u00eda, hace unos d\u00edas. La directiva coliderar\u00e1 la agencia junto a Roberto Fara, &#8216;chief creative officer&#8217;, recuperando el modelo de direcci\u00f3n en dupla. <\/p>\n","protected":false},"author":14,"featured_media":243664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6590],"class_list":["post-243662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-creativas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mar\u00eda Herranz asume la direcci\u00f3n de Ogilvy Spain - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243662\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mar\u00eda Herranz asume la direcci\u00f3n de Ogilvy Spain - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La c\u00fapula de Ogilvy Spain vuelve a reorganizarse tras la salida de Jordi Urbea, CEO de la compa\u00f1\u00eda, hace unos d\u00edas. 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