{"id":243645,"date":"2026-07-06T13:52:58","date_gmt":"2026-07-06T11:52:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=243645"},"modified":"2026-07-06T14:22:35","modified_gmt":"2026-07-06T12:22:35","slug":"clicars-confia-en-mediaplus-equmedia-su-cuenta-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243645","title":{"rendered":"Clicars conf\u00eda en Mediaplus Equmedia su cuenta de medios"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda especialista en la venta de veh\u00edculos reacondicionados Clicars ha entregado su cuenta de medios a la agencia de medios independiente Mediaplus Equmedia. Ser\u00e1 responsable de la planificaci\u00f3n, activaci\u00f3n, optimizaci\u00f3n y medici\u00f3n de todas las campa\u00f1as de la firma a nivel nacional.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La cuenta comprende la estrategia y gesti\u00f3n integral de medios, tanto online como offline, y asesor\u00eda para seguir construyendo y consolidando la nueva identidad de la marca de Clicars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de esta nueva etapa, informan desde la agencia, ser\u00e1 elevar la notoriedad de la compa\u00f1\u00eda en nuestro pa\u00eds, reforzar su liderazgo en el segmento de veh\u00edculos reacondicionados e impulsar la captaci\u00f3n de nuevos p\u00fablicos en un mercado cada vez m\u00e1s orientado al consumo digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl mercado del veh\u00edculo reacondicionado es uno de los m\u00e1s din\u00e1micos del momento y estamos convencidos de que, gracias a una estrategia integral basada en datos, creatividad y excelencia en la ejecuci\u00f3n, podremos contribuir al fortalecimiento de su posicionamiento y a la expansi\u00f3n de su propuesta de valor\u201d, ha comentado <strong>Celia Ca\u00f1o<\/strong>, <em>managing director<\/em> de <strong>Mediaplus Equmedia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para el desarrollo de la cuenta, Mediaplus Equmedia ha conformado un equipo senior especializado, compuesto por: Marta Casado,<em> head of consulting, research &amp; strategy<\/em>; Paz Grande, <em>account director<\/em> y Laura Camaz\u00f3n, <em>head of digital.<\/em> Todo el proyecto estar\u00e1 coordinado bajo la supervisi\u00f3n de Celia Ca\u00f1o, junto a un equipo experto en planificaci\u00f3n orientado a maximizar el impacto de la estrategia de medios.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cuenta comprende la estrategia y gesti\u00f3n integral de medios, tanto online como offline, y asesor\u00eda para seguir construyendo y consolidando la nueva identidad de la marca de Clicars. <\/p>\n","protected":false},"author":29,"featured_media":243647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2226],"class_list":["post-243645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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