{"id":243631,"date":"2026-07-06T13:15:15","date_gmt":"2026-07-06T11:15:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=243631"},"modified":"2026-07-06T14:31:42","modified_gmt":"2026-07-06T12:31:42","slug":"cecilia-sanchez-promociona-general-manager-iberia-de-sephora","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243631","title":{"rendered":"Cecilia S\u00e1nchez promociona a general manager Iberia de Sephora"},"content":{"rendered":"<p><strong>Sephora EME ha nombrado a Cecilia S\u00e1nchez nueva<em> general manager<\/em> Iberia desde el pasado 1 de julio. La directiva sucede a M\u00f3nica Cigognini, que ha asumido la direcci\u00f3n del cl\u00faster del sur de Europa tras liderar la organizaci\u00f3n de Iberia desde junio de 2021.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1nchez ocupaba desde 2021 el cargo de CMO de Sephora Iberia. Desde esta posici\u00f3n ha participado en el desarrollo de la notoriedad de la marca, la mejora de la experiencia de cliente y el impulso del tr\u00e1fico y la conversi\u00f3n en los canales de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de incorporarse a Sephora, la directiva desarroll\u00f3 gran parte de su trayectoria profesional en LVMH Fragrance Brands, donde ocup\u00f3 diferentes puestos de responsabilidad, entre ellos regional marketing director para Latinoam\u00e9rica y Export Americas. En su nueva etapa, dirigir\u00e1 la organizaci\u00f3n de Iberia con foco en la experiencia omnicanal y el crecimiento rentable y sostenible del negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La firma tambi\u00e9n ha comunicado la promoci\u00f3n de <strong>M\u00f3nica Cigognini como <em>managing director Southern Europe<\/em><\/strong> desde el pasado 1 de mayo. La ejecutiva, hasta ahora general manager Iberia, lidera desde entonces el cl\u00faster formado por Italia, Iberia y Turqu\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cigognini ha pasado a formar parte del comit\u00e9 de direcci\u00f3n de Sephora EME y reporta directamente a Catherine Spindler, presidenta de la divisi\u00f3n. En su nuevo cargo, dirigir\u00e1 la estrategia y el desarrollo de la empresa en los tres mercados, con reporte directo de los <em>general managers<\/em> de Italia, Iberia y Turqu\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 30 a\u00f1os de experiencia en retail y moda, Cigognini se incorpor\u00f3 a Sephora en 2016 y ha ocupado distintos puestos de responsabilidad en Italia y Espa\u00f1a. Durante su etapa al frente de Iberia, la cadena ha destacado su desempe\u00f1o comercial, la diferenciaci\u00f3n de la marca y la evoluci\u00f3n de la experiencia de cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan Sephora, ambos nombramientos forman parte de su apuesta por la promoci\u00f3n del talento interno y por un modelo de liderazgo orientado al desarrollo del negocio en mercados estrat\u00e9gicos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La que fuera desde 2021 CMO de la cadena de cosm\u00e9tica asciende a responsable de la compa\u00f1\u00eda en Iberia, sustituyendo a M\u00f3nica Cigognini, que asume la direcci\u00f3n del cl\u00faster del sur de Europa. <\/p>\n","protected":false},"author":29,"featured_media":243634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,6526],"class_list":["post-243631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cecilia S\u00e1nchez promociona a general manager Iberia de Sephora<\/title>\n<meta name=\"description\" content=\"La que fuera desde 2021 CMO de la cadena de cosm\u00e9tica asciende a responsable de la compa\u00f1\u00eda en Iberia, sustituyendo a M\u00f3nica Cigognini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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