{"id":243627,"date":"2026-07-06T12:25:57","date_gmt":"2026-07-06T10:25:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=243627"},"modified":"2026-07-06T15:00:18","modified_gmt":"2026-07-06T13:00:18","slug":"planning-strategy-and-growth-medira-la-eficacia-de-las-campanas-institucionales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243627","title":{"rendered":"Planning Strategy and Growth medir\u00e1 la eficacia de las campa\u00f1as institucionales"},"content":{"rendered":"<p><strong>El Ministerio de Hacienda ha otorgado a Planning Strategy and Growth SL. la licitaci\u00f3n del servicio de evaluaci\u00f3n ex post de la eficacia de las campa\u00f1as de publicidad institucional a nivel estatal tras haber sido elegida entre un total de ocho empresas presentadas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan lo publicado en el Bolet\u00edn Oficial del Estado (BOE) Planning Strategy and Growth SL se encargar\u00e1 de evaluar los resultados de las campa\u00f1as institucionales lanzadas por los distintos ministerios siguiendo las metodolog\u00edas CAPI, CAWI y las t\u00e9cnicas de focus group tanto a nivel presencial como virtual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El valor de la oferta ha ascendido a 610.300 euros y fue adjudicada con fecha de 27 de febrero de 2026.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ministerio de Hacienda otorga la licitaci\u00f3n a la compa\u00f1\u00eda en cuya medici\u00f3n emplear\u00e1 las metodolog\u00edas CAPI, CAWI y focus group. <\/p>\n","protected":false},"author":29,"featured_media":243629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,6506],"class_list":["post-243627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-medicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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