{"id":243558,"date":"2026-07-03T13:17:04","date_gmt":"2026-07-03T11:17:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=243558"},"modified":"2026-07-03T14:58:45","modified_gmt":"2026-07-03T12:58:45","slug":"cinesa-campana-verano-emociones-cine","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243558","title":{"rendered":"Cinesa busca impulsar la asistencia a sus salas este verano con su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Cinesa ha presentado su nueva campa\u00f1a de verano: \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una iniciativa con la que busca reforzar el valor diferencial de la experiencia en sala frente a otras formas de consumo audiovisual.<\/strong><\/p>\n<p>La campa\u00f1a, activa durante todo el verano, pone <strong>el foco en el cine como espacio de entretenimiento compartido y experiencia inmersiva<\/strong>. Bajo el claim \u201cLas emociones son m\u00e1s grandes en el cine\u201d, la compa\u00f1\u00eda quiere recordar que sensaciones como la alegr\u00eda, el miedo, la sorpresa o la emoci\u00f3n se viven con mayor intensidad cuando nacen de una historia proyectada en gran formato.<\/p>\n<p>El proyecto tiene como objetivo <strong>aumentar la notoriedad de marca e incentivar la asistencia a las salas durante los meses estivales<\/strong>, coincidiendo con algunos de los estrenos m\u00e1s esperados de la temporada, como \u2018Minions &amp; Monsters\u2019, \u2018La Odisea\u2019, \u2018Spider-Man: Brand New Day\u2019 y \u2018Vaiana\u2019.<\/p>\n<p>La comunicaci\u00f3n se articular\u00e1 a trav\u00e9s de <strong>un plan multicanal<\/strong> que incluye publicidad exterior, formatos digitales, campa\u00f1as sociales patrocinadas, colaboraciones con influencers y eventos en los cines. Las piezas creativas apuestan por visuales en primer plano y un tono desenfadado, alineado con el territorio de comunicaci\u00f3n de la marca.<\/p>\n<p>Adem\u00e1s, Cinesa reforzar\u00e1 la campa\u00f1a<strong> con experiencias en sus salas.<\/strong> En los cines del circuito que cuentan con tecnolog\u00edas como IMAX, iSense, ScreenX, XL y 3D, la compa\u00f1\u00eda subraya el componente inmersivo de la gran pantalla. En cines seleccionados, el p\u00fablico podr\u00e1 participar tambi\u00e9n en actividades promocionales, sorpresas exclusivas y activaciones en sala dise\u00f1adas para ampliar la experiencia antes, durante y despu\u00e9s de la proyecci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"Cinesa presenta, la campa\u00f1a para convertir a las salas en la experiencia m\u00e1s envolvente del verano.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wf4DakSSe5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Titulada &#8216;Las emociones son m\u00e1s grandes en el cine&#8217;, la campa\u00f1a tendr\u00e1 presencia multicanal con exterior, digital, social media, influencers y activaciones en sala.<\/p>\n","protected":false},"author":30,"featured_media":243559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-243558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal<\/title>\n<meta name=\"description\" content=\"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=243558\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal\" \/>\n<meta property=\"og:description\" content=\"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=243558\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T11:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T12:58:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Cinesa busca impulsar la asistencia a sus salas este verano con su nueva campa\u00f1a\",\"datePublished\":\"2026-07-03T11:17:04+00:00\",\"dateModified\":\"2026-07-03T12:58:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558\"},\"wordCount\":303,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cinesa-campana-ok.jpg\",\"keywords\":[\"anuncio\",\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=243558\",\"name\":\"Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cinesa-campana-ok.jpg\",\"datePublished\":\"2026-07-03T11:17:04+00:00\",\"dateModified\":\"2026-07-03T12:58:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=243558\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cinesa-campana-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cinesa-campana-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=243558#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinesa busca impulsar la asistencia a sus salas este verano con su nueva campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal","description":"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=243558","og_locale":"es_ES","og_type":"article","og_title":"Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal","og_description":"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.","og_url":"https:\/\/ipmark.com\/?p=243558","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-07-03T11:17:04+00:00","article_modified_time":"2026-07-03T12:58:45+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=243558#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=243558"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Cinesa busca impulsar la asistencia a sus salas este verano con su nueva campa\u00f1a","datePublished":"2026-07-03T11:17:04+00:00","dateModified":"2026-07-03T12:58:45+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=243558"},"wordCount":303,"image":{"@id":"https:\/\/ipmark.com\/?p=243558#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg","keywords":["anuncio","creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=243558","url":"https:\/\/ipmark.com\/?p=243558","name":"Cinesa impulsa la asistencia a sus salas este verano con una campa\u00f1a multicanal","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=243558#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=243558#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg","datePublished":"2026-07-03T11:17:04+00:00","dateModified":"2026-07-03T12:58:45+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Cinesa lanza \u201cLas emociones son m\u00e1s grandes en el cine\u201d, una campa\u00f1a de verano con exterior, digital, social media, influencers y activaciones en sala.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=243558#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=243558"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=243558#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cinesa-campana-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=243558#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Cinesa busca impulsar la asistencia a sus salas este verano con su nueva campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243558"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243558\/revisions"}],"predecessor-version":[{"id":243583,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/243558\/revisions\/243583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/243559"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}