{"id":243488,"date":"2026-07-02T12:00:19","date_gmt":"2026-07-02T10:00:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=243488"},"modified":"2026-07-02T14:43:31","modified_gmt":"2026-07-02T12:43:31","slug":"beyup-by-geoq-ficha-a-alberto-martin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243488","title":{"rendered":"BEYUP by GEOQ ficha a Alberto Mart\u00edn como &#8216;sales director&#8217; en Espa\u00f1a"},"content":{"rendered":"<p><strong>BEYUP by GEOQ, compa\u00f1\u00eda espa\u00f1ola especializada en tecnolog\u00edas etnogr\u00e1ficas y cognitivas, ha incorporado a Alberto Mart\u00edn Vicente como nuevo <em>sales director<\/em> en Espa\u00f1a. La firma refuerza su estructura comercial y su apuesta por atraer perfiles internacionales con trayectoria en los sectores de AdTech, identidad digital, datos y monetizaci\u00f3n publicitaria.<\/strong><\/p>\n<p>La incorporaci\u00f3n se enmarca en el plan estrat\u00e9gico de crecimiento de la compa\u00f1\u00eda, orientado a acelerar su expansi\u00f3n comercial y consolidar en el mercado espa\u00f1ol e internacional un nuevo modelo de inteligencia publicitaria basado en la comprensi\u00f3n del comportamiento humano.<\/p>\n<p>A trav\u00e9s de la tecnolog\u00eda GEOQ y de modelos propios de inteligencia etnogr\u00e1fica, BEYUP by GEOQ <strong>impulsa soluciones orientadas a transformar los datos en conocimiento estrat\u00e9gico para empresas, instituciones y marcas.<\/strong><\/p>\n<p>\u201cNuestro crecimiento pasa por incorporar profesionales que han participado en la transformaci\u00f3n de la industria publicitaria y tecnol\u00f3gica a nivel internacional. Alberto aporta una combinaci\u00f3n \u00fanica de experiencia comercial, visi\u00f3n estrat\u00e9gica y conocimiento del ecosistema publicitario europeo que ser\u00e1 clave para acelerar nuestra expansi\u00f3n y seguir posicionando a BEYUP como referente en tecnolog\u00edas etnogr\u00e1ficas y cognitivas aplicadas al negocio\u201d, destaca <strong>Rafael P\u00e9rez Iglesias<\/strong>, CEO de BEYUP by GEOQ.<\/p>\n<p>Alberto Mart\u00edn Vicente cuenta con m\u00e1s de 20 a\u00f1os de experiencia liderando crecimiento comercial en compa\u00f1\u00edas internacionales como <strong>Utiq, Adevinta, Schibsted y Anuntis.<\/strong> A lo largo de su trayectoria, ha dirigido negocios publicitarios de gran escala, impulsado el crecimiento de plataformas digitales y participado en la implantaci\u00f3n de soluciones de identidad digital en entornos marcados por la privacidad, la calidad del dato y la innovaci\u00f3n tecnol\u00f3gica.<\/p>\n<p>Su incorporaci\u00f3n permitir\u00e1<strong> reforzar el posicionamiento y el crecimiento de BEYUP by GEOQ<\/strong> en un momento en el que la industria publicitaria evoluciona hacia modelos donde el dato deja de ser suficiente y cobra protagonismo la comprensi\u00f3n del comportamiento humano. La <strong>publicidad etnogr\u00e1fica<\/strong> emerge como un nuevo paradigma capaz de dise\u00f1ar campa\u00f1as basadas no solo en audiencias, sino en h\u00e1bitos, contextos, geoh\u00e1bitos y patrones reales de consumo.<\/p>\n<p>\u201cBEYUP representa una visi\u00f3n diferente de la publicidad y del conocimiento del consumidor. <strong>Su capacidad para combinar tecnolog\u00eda, inteligencia etnogr\u00e1fica y an\u00e1lisis del comportamiento<\/strong> permite construir soluciones con un enorme potencial para anunciantes y agencias. Formar parte de este proyecto supone participar en una nueva forma de entender la relaci\u00f3n entre los datos, las personas y el negocio\u201d, afirma Alberto Mart\u00edn Vicente.<\/p>\n<p>Mart\u00edn Vicente reportar\u00e1 directamente a <strong>Pablo Berraondo<\/strong>, CRO de BEYUP by GEOQ.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La incorporaci\u00f3n forma parte de la estrategia de crecimiento de la compa\u00f1\u00eda para atraer talento internacional de primer nivel y consolidar su posici\u00f3n como referente en inteligencia de negocio y el an\u00e1lisis del comportamiento humano. <\/p>\n","protected":false},"author":30,"featured_media":243491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-243488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEYUP by GEOQ ficha a Alberto Mart\u00edn como &#039;sales director&#039; 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