{"id":243469,"date":"2026-07-02T13:23:45","date_gmt":"2026-07-02T11:23:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=243469"},"modified":"2026-07-02T14:50:27","modified_gmt":"2026-07-02T12:50:27","slug":"4foreverything-lleva-nostalgia-musica-premios-nacionales-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=243469","title":{"rendered":"4foreverything llev\u00f3 la nostalgia y la m\u00fasica a los Premios Nacionales de Marketing"},"content":{"rendered":"<p><strong>4foreverything fue la responsable de desarrollar una de las activaciones de los XVIII Premios Nacionales de Marketing, celebrados el 30 de junio en WAH SHOW Madrid, el espacio de ocio y espect\u00e1culos ubicado en Ifema Madrid. <\/strong><\/p>\n<p>La empresa integral de marketing experiencial y producci\u00f3n de eventos cre\u00f3 una experiencia inmersiva inspirada en el concepto de la gala, <strong>\u201cRecordar\u00e1s d\u00f3nde estabas cuando cumplimos 18\u201d<\/strong>, con el objetivo de conectar emocionalmente con los asistentes a trav\u00e9s de la m\u00fasica, los recuerdos y la evoluci\u00f3n del marketing.<\/p>\n<p><strong>La activaci\u00f3n se materializ\u00f3 en un pop-up de dos plantas instalado en la entrada de WAH SHOW Madrid<\/strong> y desarrollado con <strong>Pop out<\/strong>, la estructura modular reutilizable de 4foreverything. El espacio propon\u00eda un recorrido experiencial en el que tecnolog\u00eda, entretenimiento y nostalgia se combinaban para invitar a cada visitante a revivir c\u00f3mo era el marketing cuando cumpli\u00f3 18 a\u00f1os.<\/p>\n<p>En la planta baja, revestida con dibon plateado e inspirada en las m\u00edticas discotecas de los a\u00f1os 80, los asistentes <strong>pod\u00edan descubrir cu\u00e1l era la canci\u00f3n que marc\u00f3 el a\u00f1o en que alcanzaron la mayor\u00eda de edad.<\/strong> Para ello, introduc\u00edan su fecha de nacimiento en una aplicaci\u00f3n interactiva desarrollada \u00edntegramente <strong>in house<\/strong>, que les mostraba la generaci\u00f3n a la que pertenec\u00edan, el contexto del marketing de aquella \u00e9poca y la banda sonora asociada a ese momento vital.<\/p>\n<p>La experiencia continuaba en la planta superior, un espacio acristalado en el que una instalaci\u00f3n de tel\u00e9fonos vintage invitaba a los participantes a reflexionar sobre la evoluci\u00f3n del marketing. A trav\u00e9s de preguntas como <strong>\u201cSi pudieras llamar a tu \u2018yo marketer\u2019 de hace 18 a\u00f1os, \u00bfqu\u00e9 consejo le dar\u00edas?\u201d<\/strong>, los asistentes pod\u00edan dejar sus respuestas como parte de un archivo colectivo de recuerdos, en el que tambi\u00e9n se recog\u00edan felicitaciones para los Premios Nacionales de Marketing.<\/p>\n<p>Como cierre del recorrido, <strong>cada visitante recibi\u00f3 una pegatina personalizada vinculada a la d\u00e9cada en la que cumpli\u00f3 18 a\u00f1os<\/strong> y a un concepto representativo del marketing de ese periodo. Este elemento funcionaba como recuerdo de la experiencia y, al mismo tiempo, como detonante de conversaci\u00f3n y networking entre los asistentes.<\/p>\n<p><strong>\u00a0La activaci\u00f3n permiti\u00f3 transformar una estructura modular en una experiencia emocional y memorable<\/strong>, en la que el dise\u00f1o, la creatividad y la interacci\u00f3n generaron conexiones entre las marcas y las personas. La acci\u00f3n, alineada con el concepto de la gala, convirti\u00f3 la nostalgia en una herramienta de<em> engagement<\/em> y situ\u00f3 a los asistentes en el centro de una historia compartida que celebraba tanto la evoluci\u00f3n del marketing como los recuerdos de toda una generaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La activaci\u00f3n se materializ\u00f3 en un pop-up de dos plantas instalado en la entrada de WAH SHOW Madrid como un espacio experiencial.<\/p>\n","protected":false},"author":10966,"featured_media":243475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2184,2398,6584],"class_list":["post-243469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-agencias","tag-eventos","tag-marketing-experiencial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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